Senior Growth Marketing Lead

Fora is a modern travel agency seeking to grow its advisor base by finding and scaling new acquisition channels. The Senior Growth Marketing Lead will shape acquisition strategy, run campaigns and experiments, measure incremental impact, and build AI-powered processes while partnering cross-functionally.

Responsibilities:

• Shape the strategy, then own your part of it. Bring a strong point of view to acquisition strategy alongside growth leadership. Own the roadmap for your channels, partnerships, and growth bets: what to test first, how much to invest, and when to scale
• Launch it yourself. Get hands-on with the campaigns, briefs, budgets, and platforms. Take channels from first test to sustained investment
• Run the experimentation engine. Every test has a hypothesis, success metrics, a decision date, and predefined criteria to scale, iterate, or kill. Increase test velocity every quarter
• Prove incrementality. Partner with Data on holdouts, geo tests, and matched-market tests. Make investment calls on incremental impact, LTV, and CAC, not platform attribution
• Iterate on creative, offers, and landing pages. Partner with Creative and Site & Conversion to test channel-specific assets, offers, and pages. Own the test plan, the read, and the recommendation
• Run the operating cadence. Own daily pacing, weekly scorecards, and monthly cohort and channel reviews. Bring a clear point of view on what to do next
• Build with AI. Build and run agents and automations for reporting, research, creative analysis, and performance monitoring that stay in use
• Raise the bar. Define the testing best practices the team follows and be the go-to expert on experimentation. Mentor others and direct the work of partners and agencies. Help shape the team and the role's scope as the work grows

Requirements:

• 8+ years in growth or performance marketing at a consumer, marketplace, or technology company
• Has owned acquisition strategy for a channel or portfolio, not just execution, and set its budget and goals
• Has taken at least one new acquisition channel from first test to scaled, sustained investment
• Has built and run a structured experimentation program, and can walk us through specific tests: the hypothesis, the result, and what changed because of it
• Has designed or run incrementality tests (holdouts, geo, or matched market)
• Has owned or reported on CAC, LTV, and ROAS for a funnel, and optimized for quality over volume
• Can name the AI tools in your current workflow and an agent or automation you built that is still in use
• Has coached or mentored other marketers, or set the standards a team works to
• Has led high-visibility, cross-functional initiatives and influenced senior leaders without direct authority
• Moves fast and works independently in ambiguous, fast-changing environments
• Authorization to work in the United States is required for full-time roles based in our New York City office
• Fora is unable to sponsor or assist with U.S. work authorization
• Experience acquiring supply-side participants (partners, creators, sellers, or affiliates) in a two-sided marketplace
• Experience across offline or non-traditional channels (podcast, OOH, affiliate, creator, partnerships)
• Experience bringing work in-house from agencies
• Experience at a high-growth startup through a period of rapid scale