Growth Marketing Lead

Made In makes professional-grade cookware, knives, and tableware for home cooks and restaurant chefs. The Growth Marketing Lead owns growth outcomes across paid media, measurement, and revenue-driving CRM, partnering with the Head of Growth on an 8-figure annual budget.

Responsibilities:

• Google and Meta, hands on. Strategy and execution across Search, Shopping, Performance Max, Demand Gen and YouTube, and across Meta prospecting and retargeting. Account structure, bidding, budget allocation, feed and creative inputs. You make the changes yourself and you know why each one should work
• Pacing, forecasting and the weekly read. Daily pacing against forecast and plan, month-to-date and week-over-last-year reads, and a clear story of what moved and why. You run the weekly media strategy meeting with a scorecard leadership trusts
• Measurement that drives budget. Design and read geo holdouts and lift tests, work with our MMM partner, and reconcile platform ROAS, GA4 and incrementality into one decision. You know which number to trust for which question, and you say so
• Reach and creative. Plan paid social around audience reach and saturation, not just ROAS. Partner with creative strategists on briefs and read creative fatigue before it shows up in CPA
• Emerging channels. Run phase-gated tests on TikTok, AppLovin, CTV, audio and direct mail with explicit scale, hold and kill rules. Most new channels should earn their way in; some should be turned off
• CRM where it matters. Work in Klaviyo and Attentive alongside our retention team and agency on audiences, suppression, send economics and sale-event calendars. You can judge whether a send was worth the unsubscribes it cost
• Sale events end to end. Plan and run our tentpoles (BFCM, Seconds sales, product launches): forecast, budget ramp, pre-flight checks, launch-day monitoring, post-mortem
• Agencies and partners. Hold agencies and platform reps to a clear brief and a clear scorecard. Push back on a proposal when the math does not support it
• Build the machine. Use AI tools and light scripting to automate reporting, QA, bulk uploads and analysis. We build our own internal tools; you will help shape them

Requirements:

• 5 to 8+ years in performance or growth marketing, mostly at DTC e-commerce brands
• Deep, recent, hands-on time in Google Ads and Meta Ads Manager
• Working fluency in Klaviyo or a similar ESP
• Measurement literacy beyond last click: attribution windows, view-through, geo holdouts, MMM, and why they disagree
• Strong analytical skills
• Advanced Sheets is required
• You use AI tools daily for real work, and you can show something you built or automated
• You write clearly
• Your Slack updates and docs can stand in for a meeting
• You are comfortable being the most senior channel person in the room and also the one doing the work
• Director candidates bring experience owning a 7 or 8 figure budget and a P&L-level number
• SMS (Attentive or Postscript) is a plus
• SQL, BigQuery or a BI tool is a strong plus
• CTV, audio, AppLovin or direct mail buying experience
• Premium or considered-purchase category experience (home, kitchen, durable goods)
• Experience running BFCM at a brand with real seasonality
• Comfort with Python, Apps Script, or AI coding tools