Senior Staff Outbound Product Manager - GTM / Data & Analytics

ServiceNow is seeking a Senior Staff Outbound Product Manager to bring Workflow Data Fabric and RaptorDB Professional to market. The role owns outbound strategy, positioning, launches, field enablement, customer engagement, and growth initiatives for its Data & Analytics products.

Responsibilities:

• Own the outbound product strategy for Workflow Data Fabric and RaptorDB Professional, translating complex data platform capabilities into clear customer value, differentiated positioning, and compelling market narratives
• Define and refine the core messaging, use cases, personas, competitive differentiation, and customer proof points that help technical and executive audiences understand why these products matter
• Partner closely with inbound product managers, engineering, product marketing, sales, solution consulting, and customer-facing teams to shape launch strategy, field readiness, growth motions, and adoption plans
• Serve as a product evangelist in customer briefings, executive conversations, analyst sessions, webinars, conferences, and strategic deal support, adapting the message for both technical practitioners and business decision-makers
• Translate concepts across enterprise data, analytics, integration, platform performance, and AI readiness into clear business outcomes, customer use cases, and seller-ready messaging without requiring audiences to navigate unnecessary technical depth
• Turn field feedback, customer insights, competitive intelligence, and adoption signals into actionable recommendations that influence roadmap priorities, GTM execution, and outbound investments
• Own high-impact outbound deliverables, including sales playbooks, product launch campaigns, demos, solution briefs, competitive guides, field training, executive presentations, and customer-facing product storytelling
• Help establish and track success metrics for outbound initiatives, including launch readiness, seller adoption, customer engagement, pipeline influence, product adoption, and market feedback

Requirements:

• 10+ years of enterprise software product management, outbound product management, technical product marketing, or go-to-market experience, including ownership of customer-facing launches, positioning, field enablement, and sales plays
• Enterprise software experience is required
• Product management or outbound product experience as a builder or seller of software, not solely as an internal IT practitioner, implementation owner, or user of similar technologies
• Strong working knowledge of enterprise data and analytics—including data platforms, databases, integrations, cloud infrastructure, analytics, or AI/ML data layers—with the ability to translate these capabilities into differentiated positioning and customer value. Deep engineering or architecture ownership is not required
• Strong understanding of how data strategy, integration, data management, databases, and platform capabilities support enterprise AI and workflow transformation
• Demonstrated experience engaging external enterprise customers, sellers, and executives through briefings, discovery conversations, launches, field events, or strategic deal support—and using those interactions to sharpen messaging and go-to-market execution
• Exceptional communication and storytelling skills, with the ability to simplify complexity for technical practitioners, business decision-makers, sellers, executives, and customer stakeholders
• Proven ability to influence cross-functionally across product, engineering, marketing, sales, solution consulting, customer success, and field teams
• Strong organizational skills and ability to manage multiple strategic initiatives in a fast-moving, high-growth environment
• a strong preference for candidates who have built, positioned, sold, or taken software products to market for external enterprise customers
• Experience supporting data platform, database, integration/iPaaS, infrastructure, analytics, AI/ML data layer, or enterprise SaaS platform products
• Experience delivering demos or supporting technical customer conversations, EBCs, sales engagements, analyst sessions, webinars, conferences, or strategic deal pursuits
• Experience developing field enablement, launch narratives, competitive positioning, customer proof points, executive messaging, and adoption programs
• Experience with federal customers or highly regulated enterprise markets is helpful
• US citizenship or green card status is preferred to support federal market customer opportunities