Admissions Manager, Admissions and Marketing Automation - McDonough School of Business

Georgetown University seeks an Admissions Manager to support admissions processing and enrollment for its MSBA Online program. The role also builds, deploys, and optimizes email marketing automation across the Graduate & Executive Degree Programs portfolio.

Responsibilities:

• Operational responsibility for MSBA Online admissions processes by reading applications, verifying all documents have been received and are accurate, ensuring all files are distributed to the Admissions Committee for review, and managing the processing of all admissions and scholarship decisions
• Liaising with an external partner for MSBA Online on all items related to MSBA Online admissions including managing application status updates and clearing pipeline processing bottlenecks
• Supporting the recruitment and admissions for all programs in the Graduate & Executive Degree Program portfolio as required, including inbox management ensuring rapid and professional responses, conducting  one-to-one meetings with prospective candidates and supporting recruitment and yield events
• Building and deploying email communications, event landing pages, list imports, and automated lifecycle nurture sequences using Salesforce Marketing Cloud
• Identifying opportunities to leverage automation to efficiently maximize audience reach and boost candidate engagement throughout the enrollment lifecycle
• Proactively conducting experiments on different email components such as subject lines, CTAs, send times, etc. to assess effectiveness and optimize email campaign performance
• Monitoring and tracking KPIs to report on results and understand performance, proactively making recommendations to the Director of Marketing Automation and supporting the team to  implement changes based on findings

Requirements:

• Bachelor's degree requirements
• 2 years of experience
• Critical ability to multitask, prioritize, and execute with strong attention to detail
• Strong interpersonal abilities and strong team orientation required
• Must be able to work with various constituencies including prospective students, current students, alumni, faculty, and staff
• Exceptional written communication skills
• Results-first mindset with a focus on outcomes (not just activities)
• Ability to actively apply feedback to improve and grow
• Strong problem-solver who is able to navigate ambiguity and deliver creative solutions
• Working knowledge of Google Workspace and Microsoft Office Suite, including Word, Excel, and PowerPoint, is required
• Familiarity with a marketing automation tool like Salesforce Marketing Cloud and/or CRM tool like Salesforce preferred
• Experience in higher education/admissions environment is highly desirable