Product Marketing Manager

Hipp Health is hiring its first Product Marketer to shape product positioning, packaging, and launches. The role translates complex product capabilities into customer-focused messaging, leads go-to-market planning, develops market intelligence, and enables Sales with effective materials and demonstrations.

Responsibilities:

• Develop and refine Hipp Health's positioning, differentiation, and messaging
• Understand how practice owners, executives, and department leaders evaluate software, and tailor our story to their priorities
• Use customer conversations, sales feedback, and competitive research to identify compelling, credible reasons to choose Hipp
• Translate product functionality into clear explanations of customer value, supported by evidence
• Shape product packaging that helps buyers understand our offerings and how they address their needs
• Partner with Product, Sales, and Marketing to develop go-to-market plans for new products and changes to existing offerings
• Turn positioning into clear website messaging, sales narratives, and customer-facing materials
• Lead product launch planning and execution, including target audiences, positioning, messaging, required assets, internal readiness, and success measures
• Equip Sales with the knowledge, demonstrations, and materials needed to explain new capabilities
• Partner with Demand Generation and Sales to maintain an evolving ICP and buyer persona strategy and optimize pipeline velocity and win rates
• Conduct research into market trends, competitive positioning, and customer needs to strengthen or product offering and GTM
• Partner with Product Management to ensure positioning reflects real market shifts and informs roadmap decisions
• Develop and maintain compelling sales decks, product presentations, and supporting sales materials
• Script and record product demonstrations that connect functionality to real buyer problems and workflows
• Create narratives that help Sales explain Hipp's value to different stakeholders within a buying group
• Work closely with Sales to understand objections, improve materials, and ensure they are useful in customer conversations

Requirements:

• 5+ years of product marketing experience, with demonstrated ownership of positioning, messaging, launches, and sales enablement
• An understanding of enterprise buying processes and how to communicate with multiple stakeholders across a complex organization
• Experience shaping product messaging, packaging, pricing, and go-to-market decisions
• Strong writing, presentation, and visual storytelling skills, with examples of turning complex product capabilities into clear customer value
• The curiosity to learn the product in depth and engage directly with customers
• The ability to set priorities, work independently, and collaborate across Product, Engineering, Sales, and Marketing as the first dedicated product marketer
• Proven experience working with AI tools to create efficiencies and expand your individual capacity
• You do need to be a creative problem solver and communicator who can take an idea from customer insight to a clear, useful finished asset
• Experience in healthcare SaaS, especially marketing practice-management technology to provider organizations
• Experience marketing to behavioral health practices, including ABA, speech therapy, and occupational therapy
• Experience marketing AI or agentic products
• Experience with a platform that sells to both mid-market and enterprise buyers