Growth Marketing Specialist

Muck Rack is hiring a Growth Marketing Specialist to turn its website into a high-performing growth engine. The role builds campaign pages and owns web analytics, attribution, and A/B testing to support marketing strategy and optimization.

Responsibilities:

• Build and release landing pages, templates, and new site sections in our CMS, working from Figma files and campaign briefs
• Coordinate with design, content, product marketing, and engineering to get work into a sprint plan based on a quarterly roadmap
• QA every launch across browsers and devices before it goes live
• Protect site health on every release: redirects, canonical tags, metadata, page speed, and accessibility basics
• Own Google Analytics 4 and Google Tag Manager by remediating what's broken, then build and maintain a clean event taxonomy, dataLayer, and conversion tracking in partnership with Marketing Ops and Analytics teams
• Make campaign attribution trustworthy: UTM governance, channel definitions, and being the person who can answer where a given session came from
• Run our A/B testing program end to end with hypotheses, variants, instrumentation, and next steps
• Turn analytics into digestible insights for marketing stakeholders

Requirements:

• 2–4 years in web production, digital marketing, growth marketing, or marketing operations
• Hands-on experience building pages in a modern CMS or visual site builder like Contentful, WordPress, HubSpot, Webflow or similar
• Hands-on experience in Google Tag Manager and Google Analytics 4, you've built tags, triggers, and events yourself
• Comfortable with HTML and CSS, and able to read and adapt simple JavaScript
• You understand funnels, and you have a point of view on why pages convert or don'tt off
• Proactively incorporate AI tools into day to day work to improve productivity and accelerate delivery
• Experience with A/B testing or personalization tools (Webflow Optimize, VWO, Optimizely, Convert)
• Experience with B2B SaaS marketing sites
• Familiarity with HubSpot, Marketo, or Salesforce forms and lead routing