Director of Growth Marketing, Innovation

Skylight is hiring a Director of Growth Marketing to drive growth for new product lines, beginning with Skylight Buddy. The role owns paid acquisition strategy, unit economics, channel and launch decisions, marketing measurement, and collaboration with product and business leaders to scale products efficiently.

Responsibilities:

• Set and defend targets for CPA, MER and contribution. Work with GMs and Growth Finance to build the unit economics model for each new product (blended CAC, payback, contribution margin), and make the calls to scale up or pull back
• Work with GTM and GMs on launch plans, positioning, offer and pricing tests
• Translate volume, margin and inventory goals into channel strategy and budget. Partner with Demand Planning to reforecast when reality changes
• Find the channels where each product and its audience naturally fit. Test new channels quickly, scale the ones that work, and decide the order in which to expand
• Run paid channels – i.e. Meta, Google – hands-on and build a campaign structure that scales as products grow
• Run the creative machine for maximum learning. Set the hypotheses, brief internal and agency creative partners, and make the final call on what scales
• Own marketing measurement. Design incrementality tests and holdouts suited to early-stage products, and measure how spend drives sales at retail and on Amazon, not just DTC
• Collaborate closely with GMs and Product Marketing, feeding what you learn back into product positioning, the creative roadmap and the product roadmap
• Give leadership a clear weekly story: what happened, why it happened, and what we’ll do next

Requirements:

• 7+ years in growth or performance marketing, including scaling a new product or business line from early traction to efficient scale
• Has made P&L-level tradeoffs with Finance and GM-level stakeholders, beyond optimizing channel metrics
• Has launched and scaled multiple paid channels (e.g., Meta, Google, TikTok, YouTube, AppLovin), picking them based on how well they fit the product and audience, and is still hands-on in the accounts
• Deep fluency in unit economics: CAC, MER, contribution margin, payback and LTV
• Strong creative instincts, with experience briefing creative teams and presenting what's performing
• Rigorous about measurement (MMM, MTA, incrementality), and knows the difference between a real result and a fluke
• Pulls their own data and builds their own models
• consumer hardware, kids or family products, subscription attach, or retail launches