Senior Growth Marketing Manager

Newcode.ai is seeking a Senior Growth Marketing Manager to build and scale its marketing function and strengthen its position in the legal technology market. The role owns strategy and execution across demand generation, content, brand, digital marketing, events, and analytics to drive growth and pipeline.

Responsibilities:

• Develop and execute marketing initiatives that support Newcode’s growth, pipeline, brand, and commercial objectives
• Identify growth opportunities and proactively bring forward strategic, creative, and data-driven ideas
• Translate business priorities into clear marketing plans with measurable goals and outcomes
• Manage campaigns from strategy through execution, measurement, and optimization
• Continuously evaluate performance and use data and customer insights to improve results
• Drive performance across Newcode’s website, email marketing, social media, paid media, and other relevant marketing channels
• Own and develop Newcode’s demand generation strategy to build and convert qualified leads and support top-of-funnel growth
• Design and execute campaigns that generate awareness, engagement, and Marketing Qualified Leads (MQLs)
• Partner closely with Sales and Legal Engineering to align marketing activity with pipeline and revenue goals
• Continuously test and optimize messaging, channels, audiences, and campaigns to improve conversion and pipeline performance
• Own the development of high-quality, compelling, and on-brand content across key marketing channels
• Write and edit copy for the website, blogs, email campaigns, social media, advertisements, sales collateral, and other customer-facing materials
• Develop content that educates the market, builds trust, strengthens Newcode’s point of view, and supports demand generation
• Translate complex product, AI, and legal technology concepts into clear and compelling messaging for law firm audiences
• Partner with internal subject matter experts to identify and develop high-value content and thought leadership opportunities
• Help shape and strengthen Newcode’s market positioning and messaging
• Develop a deep understanding of Newcode’s customers, competitors, and the legal technology landscape
• Identify opportunities to differentiate Newcode and clearly articulate why customers should choose us
• Ensure all marketing materials consistently reflect Newcode’s premium brand positioning, voice, and visual identity
• Maintain brand consistency across every customer and prospect touchpoint
• Own and continuously improve website content, messaging, and landing pages to support brand, conversion, and pipeline goals
• Identify and implement opportunities to improve the customer journey and conversion across digital touchpoints
• Lead SEO initiatives and optimize website content for search performance
• Own or oversee email marketing campaigns, automation, segmentation, and lead nurturing
• Use testing, data, and customer insights to continuously improve digital marketing performance
• Own the marketing strategy and execution for Newcode’s presence at key industry conferences, trade shows, customer events, webinars, and other field marketing initiatives
• Develop and execute pre-event, onsite, and post-event marketing campaigns to drive awareness, generate meetings and leads, and support pipeline creation
• Partner closely with Sales, Legal Engineering, and other internal teams to ensure clear objectives, messaging, and follow-up plans are in place for each event
• Lead the development of event messaging, promotional materials, content, campaigns, and customer communications
• Track event performance and ROI, using insights to improve future event strategy and investment
• Define, monitor, and report on key marketing KPIs tied to awareness, engagement, lead generation, pipeline, and campaign performance
• Use data to identify opportunities, evaluate marketing effectiveness, and make recommendations for improvement
• Provide clear, actionable insights to leadership on marketing performance and the impact of key initiatives
• Establish a culture of testing, learning, and continuous optimization across the marketing function

Requirements:

• 5+ years experience in marketing
• 5+ years experience in AI / legal tech
• Candidates must be authorized to work in the applicable country without employer sponsorship
• Experience with marketing tools such as HubSpot is a plus