CPG Marketing Sr. Account Manager

Power Digital Marketing is hiring a CPG Marketing Senior Account Manager to serve as a day-to-day strategic partner for CPG clients. The role aligns marketing efforts across DTC, retail, and Amazon with business objectives, guides cross-functional teams, and identifies growth opportunities through performance insights.

Responsibilities:

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Lead weekly client calls on larger accounts; support PM-led calls on smaller accounts — own the performance narrative either way
• Translate Power Circuit roadmap outputs into weekly account priorities; flag when execution is drifting from the strategy
• Track performance across DTC, retail media, and Amazon ecosystems; identify cross-channel dynamics and surface insights to the client and AD
• Coordinate paid, SEO, content, influencer, and creative teams around a unified account strategy
• Advise on channel mix and investment allocation across DTC, retail, and Amazon; flag when channels are cannibalizing rather than reinforcing each other
• Support the AD on quarterly strategy, renewal prep, and service expansion conversations
• Build and maintain strong client relationships; contribute to ≥90% retention across your accounts
• Work in Iris and nova daily; use performance data to surface issues before clients raise them; maintain Pulse cadence at 100%

Requirements:

• 4–7 years in CPG, eCommerce, or retail marketing, with experience managing client relationships day-to-day
• Familiar with the CPG channel landscape: DTC, retail media, and Amazon basics — ASIN architecture, sponsored vs. organic, retail partner dynamics
• Understands omnichannel measurement at a working level — knows what MMM and incrementality testing are and when they matter
• Cross-channel fluency across paid, SEO, content, and influencer — you don't need to be an expert in all of them, but you need to know when something's off
• Comfortable presenting to director and VP-level stakeholders, including brand-strong clients who have opinions that predate the data
• Strong written and verbal communication; can translate complex channel dynamics into a clear client narrative