Customer & Shopper Marketing Manager

Amos Food Group is hiring a Customer & Shopper Marketing Manager to connect Marketing and Sales by translating brand and portfolio priorities into customer strategies, shopper programs, selling materials, merchandising solutions, and launch plans. The role focuses on growing distribution, velocity, household penetration, and profitable sales through customer and channel planning, omnichannel activation, and cross-functional execution.

Responsibilities:

• Develop annual customer and channel marketing plans, activation calendars, and joint business planning inputs with US Sales
• Use shopper, retailer, category, and competitive data to identify distribution, assortment, merchandising, and consumption opportunities
• Lead in-store and digital shopper programs, including seasonal promotions, displays, sampling, coupons, and retailer activations
• Create customer selling stories, line-review presentations, launch toolkits, and retailer-ready creative briefs and assets
• Coordinate innovation and seasonal launch readiness, samples, product information, timelines, and stock availability with Sales and Supply Chain
• Align retail media and e-commerce activity with customer priorities. Partner with specialists on media execution, digital content, and optimization
• Own customer marketing budgets, forecasts, agency delivery, spend tracking, and program reconciliation
• Define KPIs before launch and evaluate sales lift where measurable, velocity, sell-through, trial, conversion, and ROI. Turn findings into investment improvements
• Coordinate Sales, Brand, Portfolio, Retail Media, Insights, Finance, Supply Chain, Legal, brokers, agencies, and global partners

Requirements:

• At least 5 years of relevant customer, shopper, trade, or brand marketing or category management experience, with CPG experience and ownership of retailer programs
• Experience with major US retailers and customer-specific plans, selling materials, promotions, merchandising, and omnichannel activation
• Ability to use syndicated and retailer data, assess program economics, manage budgets, and communicate recommendations
• Strong presentation, project management, agency management, and cross-functional influencing skills
• Able to execute independently in a remote team
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience (equivalency subject to HR confirmation)
• Confectionery, snacks, food, or beverage experience preferred
• Seasonal launches and experience in a growing brand are advantageous