Senior Manager - Brand Marketing

KUNGFU.AI is an AI-native management consulting and engineering firm that delivers AI strategy, applied machine learning, engineering, and production-grade AI systems. The Senior Manager, Brand Marketing will own the company’s brand presence across sector content, public relations, analyst relations, events, and employer brand, with a focus on highly regulated and specialized markets.

Responsibilities:

• Work with the CMO and marketing ops manager to build the sector content engine. For each priority sub-sector: a named buyer, the problem they are accountable for, the proof we can bring, and the assets that carry it. Nothing ships without all four
• Produce at volume, with aim. We expect significantly more content than we make today, and we expect nearly all of it to trace back to a named buyer in a named sub-sector
• Learn the domain properly. Interview our engineers, delivery leads, and clients. Know the regulation, the accreditation, the acquisition vehicle, and the deadline that turn an interesting capability into an urgent purchase
• Translate our service offerings into buyer language, with a stated outcome, a target buyer, and a proof point behind each, so the value is obvious to a buying committee before anyone gets in a room with them
• Hold the line between sector specificity and one coherent brand. Six sub-sector stories should still add up to a single firm with a point of view and brand equity that gets stronger with each new story
• Work with the CMO to manage our PR efforts: agency and contractor management, and the standard we hold them to, including vertical specialists in our priority sectors
• Build the trade press bench alongside the national one. In these industries, the publication your buyer actually reads is often the one nobody outside the sector has heard of
• Make our proof public. We have the client outcomes, the satisfaction scores, and the named logos. Your job is to get them in front of the people who write about these markets
• Work with the CMO to manage our analyst program day to day, starting with Gartner, where we are already cited and already in inquiry
• Move us from cited to sourced: briefing cadence, inquiry strategy, evaluations and market guides, and a serious effort at inclusion where we qualify
• Turn analyst validation into sales currency. A citation nobody in the buying committee ever sees is not validation
• Manage the event portfolio and the standard it is held to. Every event we run carries a cost per qualified opportunity, and you will have the authority to move money toward the formats that earn it
• Go where our buyers go. Sector conferences and accreditation bodies, executive roundtables, industry days and matchmaking events, the client advisory board, and the dinners and briefings that move a buying committee
• Own the speaking program end to end, including intake, selection, preparation, and a clear read on what each opportunity returned
• Own internal events and employer brand: the all-hands, the offsite, Lab Days, and the culture moments that make an Inc. Best Workplaces award true rather than decorative. This company has something worth showing people, including the candidates we want to hire

Requirements:

• 5-10+ years across brand, content, communications, or product marketing, including at least two years owning outcomes in a lead role
• Proven work in at least one highly regulated or specialized industry: healthcare, life sciences, government or defense contracting, or financial services
• A portfolio of sector-specific work
• A track record of getting technical depth out of experts and onto the page. You interview well, you read the primary source, and you do not hand a subject-matter expert a blank document
• Demonstrable earned media results
• Direct analyst relations experience with Gartner, Forrester, IDC, or comparable, including briefings and evaluations rather than subscription management alone
• A track record managing events that were measured, including the ones you killed
• Hands-on comfort directing AI tooling for research, drafting, and production, with clear judgment about where the human editor belongs
• You go narrow by instinct
• You write short. You can say a complicated thing in one sentence a busy executive will actually finish, without flattening the substance
• You are both the architect and the operator
• You measure brand work. You can defend share of voice, earned placements, and cost per opportunity in the same conversation as pipeline, and you argue for the long-horizon work with the same rigor
• You work without a large team today, direct external partners well, and are ready to hire and coach as headcount is added
• You are comfortable in a fast-moving, remote-first, entrepreneurial environment, and you would rather build the function than inherit one
• ideally at a B2B professional services, consulting, or enterprise technology company
• Category creation, book, or executive platform launch experience is a strong advantage