Staff Product Marketing Manager

Keycard is building identity and access infrastructure for the agent-native era. The Staff Product Marketing Manager will shape enterprise positioning for security and platform buyers, develop sales enablement, lead product launches, analyze market intelligence, and create customer and executive-facing materials.

Responsibilities:

• Enterprise positioning: Sharpen how we position Keycard for security and platform buyers, working with Product and our founders. Keep it current as the market and competition change
• Market intelligence: Run win-loss analysis, track competitors across the agent security landscape, and turn what you learn into better positioning and product input
• Buyer insight: Get to know the people we sell to, what they're measured on, and how they buy. Share actionable learnings with Sales, Marketing, and Product
• Sales enablement: Build the materials reps use every day: discovery questions, pitch decks, one-pagers, battlecards, objection handling, and case studies. Train the team on them
• Product launches: Plan enterprise launches from strategy to announcement, including a launch-tiering framework and playbook. Work with DevRel and Engineering on launch content, and coordinate across Marketing, Product, and Sales
• Customer stories: Work with sales and post-sales to turn customer wins into case studies and references
• Analyst and executive support: Help prepare briefings for analysts and materials for executive conversations with enterprise prospects
• Learn the product, customers, and competitive landscape, and sit in on sales calls
• Ship a refreshed enterprise pitch deck, competitive battlecards, and objection handling
• Create a launch playbook and run your first enterprise launch
• Publish your first customer case study

Requirements:

• Significant product marketing experience at a security, identity, or infrastructure company that sells top-down to enterprises
• You've led a product marketing function and now want to do the work yourself
• You learn complex technical products quickly and explain them credibly to both security and engineering audiences
• You've built sales materials and training that reps relied on, and you can point to results like win rates or deal velocity
• You spend time on calls, learn from the field, and adjust quickly
• You turn complicated ideas into simple, persuasive messaging
• You use agents to speed up research, competitive analysis, and content
• Background in identity (IAM, PAM, non-human identity) or zero-trust security
• Experience with analyst relations or category creation
• Experience building enablement and launch programs at an early-stage company
• Experience marketing developer tools or platforms, where developers often adopt the product before security or leadership buy it
• Experience with both top-down enterprise sales and bottom-up, product-led adoption, including turning developer usage into enterprise deals