Associate Manager, CRM and Marketing Automation (remote)

Stryker is seeking an Associate Manager, CRM and Marketing Automation to lead global customer engagement initiatives. The role owns CRM and marketing automation programs, including customer journey orchestration, email marketing, lead management, segmentation, analytics, and cross-channel digital marketing collaboration.

Responsibilities:

• Own and optimize the end-to-end customer lifecycle, from lead acquisition and conversion through retention and re-engagement, identifying opportunities to improve engagement at every stage
• Design, build, and manage scalable customer journeys, automated nurture programs, lead scoring, segmentation, and lead routing using marketing automation platforms such as Marketo and Salesforce
• Develop and optimize lead management and sales-readiness strategies, partnering with Marketing, MarCom, SDRs, and Sales to improve lead quality, qualification, follow-up, and conversion performance
• Lead the strategy, development, execution, and optimization of email marketing campaigns, including personalization, A/B testing, experimentation, and ongoing optimization to improve engagement, conversion, and ROI
• Partner across digital marketing channels and subject matter experts to create connected customer experiences, including web, paid media, events, SEO/SEM, social media, analytics, and other acquisition and engagement channels
• Ensure strong CRM, data quality, segmentation, compliance, and governance practices, while driving consistent CRM adoption and scalable processes across customer-facing teams and global markets
• Analyze customer journey and marketing funnel performance, tracking key metrics such as lead volume, engagement, conversion, retention, deliverability, click-through rates, and lead progression to identify opportunities for continuous improvement
• Serve as a key CRM and customer journey expert within the Medical Digital Marketing team, translating data and insights into actionable recommendations, building executive-level dashboards and reporting, and helping advance digital marketing capabilities, technology, and best practices across the organization

Requirements:

• Bachelor's degree
• Minimum 6 years work experience in Information Technology, CRM, Digital Marketing or other related area
• Minimum 4  years experience with email marketing, lead nurturing, marketing automation
• Minimum 3 years experience in Marketo
• Proficient in marketing automation technology
• Proficient in mobile/responsive e-mail design and development
• Knowledge of SEO/SEM and Adobe Analytics
• Hands on experience with HTML, Marketo and Salesforce CRM
• Adobe Marketo Engage Certified Practitioner Professional Certification
• Adobe Marketo Engage Certified Practitioner Expert Certification