Sr. Growth Marketing Manager

Rebrandly is a link intelligence and analytics platform that helps businesses create, share, and track branded short links. The Senior Growth Marketing Manager will own the path from paid click to paying self-serve customer by leading conversion testing, managing Google Ads, diagnosing funnel drop-offs, maintaining tracking and reporting, and writing ad and landing-page copy.

Responsibilities:

• Design, launch, and read the results of a structured, repeatable testing program across pricing, landing, and sign-up pages. You'll partner with a contractor or designer for the Webflow build work itself, but you own the test roadmap, hypotheses, and results
• Own Google Ads results. You'll be judged on cost-per-signup and cost-per-paid-subscription, not on clicks or impressions
• Find where the gap is between signup and first payment, understand why prospective customers stall there, and design and run the tests that close it
• Keep our GA4 and GTM implementation clean and trustworthy, and maintain the dashboards that give the team real visibility into signup-to-paid performance
• Write and iterate on the copy that goes into paid ads and the pages they land on. This is a role where you write the copy yourself rather than briefing it out

Requirements:

• proper work authorization to work in the United States, without sponsorship
• proper work authorization to work in that country as well
• 5 to 8 years of growth or performance marketing experience at a B2B SaaS company with a real self-serve signup motion, gained in-house rather than purely on the agency side
• Hands-on experience running Google Ads campaigns yourself, not just reviewing an agency's work
• A real testing track record: campaigns and page tests you've actually run, with results you can speak to in detail
• Fluency in GA4 and GTM, plus a product analytics tool such as Mixpanel or Amplitude
• Strong ad and landing page copywriting skills
• Comfort working in Webflow or a similar CMS, or directing a contractor or designer who handles the build
• Experience with a self-serve funnel that's partly fed by sales, where some leads convert through a hybrid motion rather than a purely self-serve one
• Experience designing or running pricing and packaging tests
• SQL and Metabase (or a similar BI tool) fluency for pulling your own data