Senior Marketing Manager, HCP Non-Personal Promotions, Prostate Cancer

Amgen is a biotechnology company focused on developing medicines for serious illnesses. The Senior Marketing Manager will lead the U.S. healthcare professional non-personal promotional strategy and execution for its prostate cancer asset, including integrated campaigns, customer insights, performance optimization, and cross-functional coordination.

Responsibilities:

• Own the HCP non-personal promotional strategy, annual plan, and integrated activation roadmap for the U.S. prostate cancer business, translating brand strategy and customer insights into a connected, customer-first experience
• Design and deliver compliant, insight-led HCP campaigns across priority digital, media, and other non-personal channels, with clear objectives, audience strategy, content, sequencing, and channel roles
• Partner with Medical, Market Access, Business Analysis & Insights (BAI), Global Commercial Capabilities & Innovation (GCCI), Regulatory, Legal and other cross-functional teams to deliver a coordinated experience across the prostate cancer care ecosystem
• Lead customer journey mapping, segmentation, and test-and-learn plans; use qualitative and quantitative insights to optimize audience strategy, content, channel mix, and campaign performance
• Establish a rigorous performance management approach, synthesizing campaign, customer, and business signals into actionable recommendations and clearly communicating progress, risks, and decisions to senior leaders
• Manage agency and vendor partners, budgets, timelines, and deliverables with high standards for quality, compliance, speed, and operational excellence; contribute to a collaborative, inclusive team culture that develops talent and raises the bar

Requirements:

• Doctorate degree and 2 years of marketing, sales, and/or commercial operations experience OR
• Master's degree and 4 years of marketing, sales, and/or commercial operations experience OR
• Bachelor's degree and 6 years of marketing, sales, and/or commercial operations experience OR
• Associate's degree and 10 years of marketing, sales, and/or commercial operations experience OR
• High school diploma / GED and 12 years of marketing, sales, and/or commercial operations experience
• Experience leading HCP and / or patient marketing in the U.S. pharmaceutical or biotechnology industry, including development of integrated campaigns across channel types
• Demonstrated ability to rapidly learn complex therapeutic areas and translate scientific, customer, and market dynamics into compelling HCP promotion; oncology marketing experience and familiarity with prostate cancer care pathways and the multidisciplinary care ecosystem are preferred
• Demonstrated ability to convert customer, market, and performance data into crisp insights, strategic choices, and measurable test-and-learn optimization plans
• Experience leading agencies and external partners, managing complex workstreams and budgets, and delivering high-quality work under tight timelines
• Exceptional cross-functional leadership and influence skills, with the judgment to navigate medical, legal, regulatory, and compliance requirements in a patient-centered, customer-relevant way
• Excellent written, verbal, and executive presentation skills, with the ability to make complex concepts clear and build alignment across diverse stakeholders