Senior Field Marketing Manager, Events

Harness is an AI software delivery platform company. The Senior Field Marketing Manager, Events will lead the strategy and execution of North America regional field marketing and events, developing integrated programs that accelerate pipeline, strengthen customer relationships, and elevate the brand. The role partners cross-functionally with Sales, Product Marketing, Demand Generation, and executive leadership to deliver measurable business impact.

Responsibilities:

• Own the strategy, planning, and execution of Harness' North America regional field marketing event portfolio, aligning investments with revenue goals, product launches, and regional go-to-market priorities
• Build scalable event playbooks and operational frameworks that support multiple regions, product lines, and future organizational growth
• Evaluate sponsorship opportunities and recommend event investments based on audience fit, pipeline potential, executive engagement, and business impact
• Develop engagement strategies before, during, and after events to maximize interactions with high-value prospects and customers
• Manage end-to-end event execution, including budget management, vendors, staffing, creative, production, logistics, and onsite operations, while ensuring a consistent and differentiated Harness brand experience
• Track KPIs across engagement, pipeline, revenue influence, and ROI, using performance data and attendee insights to optimize event investments
• Develop post-event recommendations that influence future investments, optimize performance, and improve overall event strategy

Requirements:

• 5+ years of experience in B2B SaaS field marketing, strategic events, or integrated marketing, with a strong focus supporting enterprise sales organizations
• Proven success developing and executing integrated field marketing and event strategies that drive measurable pipeline, revenue, executive engagement, and brand awareness
• Experience developing strong relationships with Sales counterparts and partnering cross-functionally with Demand Generation and Product Marketing to execute go-to-market initiatives
• Exceptional organizational and project management skills, with the ability to manage multiple complex, high-impact programs simultaneously
• Strong experience using performance metrics and insights to optimize marketing investments, measure ROI, and inform strategic decisions
• Experience managing marketing budgets, agency relationships, vendors, and event production from planning through execution
• Outstanding presentation and stakeholder engagement skills, with the ability to collaborate effectively with executives, customers, and external partners