Marketing Business Analyst

Motorola Solutions is a global technology company that builds and connects technologies to help keep people, property, and places safer. The Marketing Business Analyst will support the marketing organization through lead management, campaign enablement, marketing technology optimization, reporting, analytics, and cross-functional collaboration across Marketing, Sales, IT, and regional teams.

Responsibilities:

• Serve as the Subject Matter Expert for Lead Management across connected systems (Salesforce, Outreach, LeanData) to ensure leads flow efficiently to sales
• Build and maintain operational frameworks to track speed-to-lead and identify stalled leads to eliminate pipeline bottlenecks
• Audit lead routing, campaign mechanics, custom field mappings, and operational processes to identify strategy and execution gaps
• Proactively assist in the management of the Salesforce database, maintaining clean data, GDPR compliance, and contact governance
• Develop, refine, and maintain Top-of-Funnel and conversion waterfall reporting models primarily in Tableau, alongside operational dashboards in Salesforce
• Deliver key insights on lead stage progression, organic lead acquisition, landing page performance, and post-HubSpot migration reporting
• Write SQL queries to analyze large datasets, monitor KPIs, draw meaningful conclusions, and run ad hoc analyses i.e. Looker
• Partner with Inside Sales, Field Marketing, and Channel teams on lead management and system best practices i.e. Outreach
• Help manage sequence triggers, data updates, and cadence hygiene
• On occasion, perform bulk data maintenance and system updates using Data Loader
• Partner daily with regional teams: Inside Sales, Field Marketing, Campaign Managers, and Marketing Technology teams to align operations with GTM strategy
• Work closely with IT and Web teams to prioritize feature requests, resolve system issues, and deliver integrated tracking solutions

Requirements:

• Bachelor's degree in Marketing, Business Analytics, Information Systems, or a related field
• At least 3 years experience in:
• Advanced hands-on experience with Salesforce (Leads, Contacts, Opportunities, Campaigns, Tasks)
• Proven experience creating data visualizations in Tableau (or similar) and proficiency writing SQL queries to extract insights from large databases
• Experience with sales engagement platforms (Outreach) and automated lead routing tools (LeanData)
• Familiarity with HubSpot platform mechanics and hands-on experience with Data Loader
• Bachelor's Degree AND 2+ years of relevant business analytics/marketing experience
• Legal authorization to work in the U.S. indefinitely is required
• Employer work permit sponsorship is not available for this position
• (GC/CITIZEN ONLY)
• Strong understanding of lead-to-opportunity waterfall dynamics, conversion rates, and speed-to-lead principles
• Proven track record of translating complex technical guidance into actionable advice for non-technical stakeholders
• Excellent problem-solving abilities with a proactive approach to database hygiene, compliance (GDPR), and process optimization