Staff Product Manager, Listening

Sprout Social is seeking a Staff Product Manager to own the strategy, delivery, and growth of its Listening product. The role will drive product strategy and roadmap, increase adoption, deliver decision-grade social insights, and partner across Engineering, pricing, Marketing, Sales, and Customer Experience.

Responsibilities:

• Continuously strengthen a deep understanding of the important jobs and decisions are customers face, how the market services those needs to today, strategic trends and the biggest opportunities for our product strategy and roadmap
• Own Listening overall product strategy & roadmap getting org wide buy-in to the most impactful product bets for investment with clear, trackable pay-off metrics
• Partner closely with Engineering to deliver on product bet investments, balancing near-term customer/revenue commitments against longer-term strategic goals. Drive innovative solutions that balance value with risk, effort and strategic alignment
• Collaborate deeply with the pricing and packaging team to optimize pricing strategies for Listening balancing costs, sales, retention, expansion and multi-product attachment goals
• Act as connective tissue with Marketing, Sales and Customer Experience to ensure product direction and deliveries are centred in customer and market insights. Ensure GTM is delivered to maximise customers and prospects awareness and ability to try and adopt new releases
• Establish and continuously improve the feedback signals that can drive future decisions - track customer pipeline, adoption and usage behaviours; competitive landscape, customer feedback, churn and closed lost drivers. Ensure regular direct customer engagement and provide support to internal customer escalations
• Develop strong relationships and effective communications with stakeholders across R&D and wider Sprout. Advocate for Listening’s growth opportunities, influencing and ensuring alignment with wider business goals and priorities. Proactively communicate progress, risks, challenges and pivots
• You will be continuously challenging yourself and your peers to innovate - exploring new value creation opportunities - from unmet important customer needs to technology innovations and improvements in how we work as a product and wider team

Requirements:

• 10+ years of PM experience in a B2B product-driven SaaS or Analytics environment
• Proven success leading product growth in a multi-product portfolio company
• Experience collaborating closely with product, design, engineering, and GTM leaders to deliver cohesive solutions
• Experience partnering with distributed engineering teams across different time zones
• Demonstrated ability to understand and navigate complex technical concepts, constraints and trade-offs including communicating them to non-technical stakeholders
• A bias toward customer and market insight: strong continuous discovery mindset to develop deep customer and user empathy about their needs and workflows, coupled with analytical and commercial acumen to identify usage, impact and pricing opportunities
• Deep curiosity in rapidly changing landscapes affecting the social domain, software and the PM craft
• The person must demonstrate a passion for continuous improvement (at a personal, team and product level) with an aptitude for hands-on learning and experimentation
• Excellent organizational, time management, prioritization, and project management skills ensuring core leadership & roadmap priorities progress at a fast pace while also meeting other PM demands