Senior Customer Lifecycle Marketing Manager

Demandbase is a pipeline AI platform that empowers go-to-market teams to automate growth at scale through unified data, insights, actions, and outcomes. The Senior Customer Lifecycle Marketing Manager will build and execute integrated customer campaigns and lifecycle programs that drive Demandbase AI adoption, product engagement, expansion, and retention. The role will also lead customer communications, segmentation, database management, and cross-functional marketing initiatives across the customer journey.

Responsibilities:

• Develop and execute integrated campaigns that drive product adoption, expansion, and customer engagement across lifecycle touchpoints
• Lead near-term campaigns focused on DBAI adoption, developing audience strategies, messaging, offers, and journeys that encourage customers to discover and use Demandbase AI
• Build and execute land-and-expand campaigns that help Demandbase grow within enterprise customers by identifying and engaging new business units, child accounts, buying groups, and stakeholders beyond the existing customer footprint
• Partner with Sales and Customer Experience to develop account-based expansion plays that combine scaled marketing programs with personalized account team outreach
• Partner with Product Marketing on product launches and translate launches into customer-facing campaigns that drive awareness, education, adoption, and continued usage
• Build campaigns across channels including email, in-product experiences, customer events and user groups, webinars, educational content, and Sales/CS outreach
• Measure campaign performance and use engagement, product adoption, and expansion signals to continuously optimize programs
• Map the customer journey and identify key moments that matter where scaled marketing programs can improve the customer experience and business outcomes
• Partner with Customer Experience, Product, Sales, and Professional Services to build triggered lifecycle programs based on customer behavior, lifecycle stage, and product usage
• Develop programs for moments such as customer welcome and onboarding, new-user activation, product adoption, renewal preparation, expansion opportunities, and re-engagement
• Develop differentiated engagement strategies based on customer persona and role, from individual users and practitioners to executive stakeholders
• Build repeatable programs that complement high-touch Customer Success engagement and allow Demandbase to deliver a more personalized customer experience at scale
• Own the strategy and execution of scaled customer communications, creating a coordinated approach across Marketo, ChurnZero, Pendo, and other customer-facing channels
• Develop a customer segmentation and activation framework that connects customer data and capabilities across platforms, determining how account attributes, product usage, lifecycle stage, persona, and behavioral signals inform who we communicate with, when, and through which channel
• Partner with Revenue Operations, Customer Experience, Product, and other teams to bridge fragmented customer data and tools and establish clear audience governance around targeting, suppression, frequency, and prioritization
• Own the customer communications calendar and work cross-functionally to identify overlaps, gaps, and opportunities across communications originating from Marketing, Product, Customer Experience, and other teams
• Serve as a customer communications steward, establishing templates and editorial standards that ensure scaled communications meet a high bar for brand voice, tone, content quality, relevance, and overall customer experience
• Plan and execute recurring customer communications, including newsletters, product communications, customer education, and event promotion

Requirements:

• 7-10 years of experience in lifecycle marketing, customer marketing, integrated campaigns, CRM marketing, or a related discipline, ideally within B2B SaaS
• Demonstrated experience building integrated campaigns tied to measurable outcomes such as product adoption, expansion, engagement, or retention
• Strong understanding of the B2B SaaS customer journey and experience partnering across Marketing, Customer Success, Product, Sales, and Operations
• Excellent editorial judgment and a strong understanding of brand, voice, tone, and content quality, with the ability to turn product concepts into clear and compelling customer communications
• Strong cross-functional leadership skills and the ability to independently bring structure, strategy, and momentum to programs involving multiple teams and stakeholders
• Experience working across multiple customer data sources and activation platforms to build practical audience segmentation and triggered lifecycle programs
• Comfortable using AI as part of the day-to-day marketing workflow to improve efficiency, personalization, content development, analysis, and campaign execution
• Analytical mindset and comfort using campaign, customer, and product usage data to identify opportunities, develop audiences, and measure impact
• Experience developing account-based or expansion campaigns within enterprise accounts, including engaging multiple personas, buying groups, or business units. Familiarity with Demandbase One is a huge plus
• Hands-on experience with Marketo or similar marketing automation platforms, with a strong understanding of segmentation, targeting, database management, and campaign operations. Experience with platforms such as ChurnZero and Pendo is a plus
• Experience marketing or driving adoption of AI-powered products or features is a plus, including the ability to translate AI capabilities into practical customer use cases and value