Director of Business Intelligence and Analytics

Aviva Aesthetics is a medical aesthetics platform that partners with med spa practices to provide operational infrastructure, capital access, and strategic support. The Director of Business Intelligence and Analytics will own the company’s data accuracy, KPI framework, dashboards, reporting, systems integration, and performance insights while partnering with practice owners and functional leaders to improve operating decisions.

Responsibilities:

• Direct Corral Data (or other BI tools) on bringing every Aviva partner practice into our reporting as practices join the platform, including new acquisitions
• Own data quality and governance: source-system standards, definitions, refresh cadence, and catching and fixing errors before they reach a decision
• Maintain and continuously improve the platform's analytics environment, ensuring data is trusted, timely, and accessible
• Design and maintain operating dashboards with Corral Data (or other BI tools) for practice owners, platform leadership, and functional teams (finance, operations, marketing, clinical)
• Iterate based on user feedback; ensure every dashboard ties to a decision someone is actually making
• Roll out new dashboards and reporting to partner practices with appropriate training and change management
• Run a monthly practice performance review with the operations team: which practices are slipping, why, and what to try — then follow up on whether it worked
• Track membership, package, and patient retention metrics and help practices act on them
• Produce board- and investor-grade metrics (same-store growth, membership share, margin) on a routine cadence
• Partner with practice owners, the Aviva operations team, and functional leaders to define, document, and standardize the KPIs that matter for a med spa business — clinical productivity, retention, revenue per visit, injector utilization, marketing funnel conversion, inventory turns, and more
• Become Aviva's go-to expert on how Zenoti (and other practice management systems used by partners) record data, so front-desk workflows produce numbers we can trust
• Translate KPI definitions into precise, auditable calculations in source systems and in Corral Data (or other BI tools)
• Map the systems in use across partner practices — practice management (Zenoti and others), payroll/HRIS, accounting, phones, marketing tech — and how each feeds our numbers
• Working with Corral Data and vendors, identify integration and automation opportunities that reduce manual work and increase visibility for owners and the platform
• Set platform standards where appropriate; preserve practice autonomy where it matters. Drive measurable improvements in operating efficiency and data quality
• Serve as the trusted data partner to every functional leader at the platform and to every partner practice owner
• Support M&A integration: scope and execute the data and systems onboarding for each new partner practice
• Communicate clearly and credibly with non-technical audiences — partner practice owners are entrepreneurs who want answers, not jargon

Requirements:

• • 6+ years of progressive experience in data, analytics, or business intelligence, currently at the manager, senior manager, or director level — and still hands-on
• • Owned the numbers inside a multi-location business (not as a consultant) — healthcare services, dental, veterinary, fitness, restaurants, retail, or similar multi-site operator
• • Hands-on expertise with at least one modern BI/analytics platform and strong SQL skills
• • Experience working directly with practice management systems, vertical SaaS, or other line-of-business operating systems — including extracting, modeling, and integrating their data
• • Proven ability to define KPIs and reporting frameworks with operating leaders, and a track record of data changing operating decisions — not just delivering dashboards on request
• • Experience bringing new or acquired locations onto common definitions and reporting
• • Strong communication skills with non-technical stakeholders; ability to operate credibly with both practice owners and executive leadership
• • Bachelor's degree or equivalent practical experience
• • Direct experience with Zenoti , or with another major medical aesthetics / dermatology / dental / wellness practice management platform
• • Direct experience with Google Analytics (GA4) and marketing revenue attribution reporting from marketing campaigns in Google Ads, Meta Ads, VoIP systems
• • Experience in medical aesthetics, dental, dermatology, or another multi-site healthcare services platform
• • Experience deploying similar embedded analytics / data warehouse platforms across multi-entity environments
• • Experience in a PE-backed or PE-quality platform environment, including M&A integration work
• • Experience with membership, package, or other recurring-revenue models and customer retention analytics
• • Experience with systems integration work — APIs, vendor evaluations, data flows across business-critical applications
• • Background standing up a data and analytics function from a near-greenfield starting point
• • Working knowledge of accounting systems (QuickBooks, Sage Intacct, NetSuite), HRIS platforms, VoIP/contact center systems, and marketing platforms common in multi-site healthcare