Senior Healthcare Employer Marketing Manager

Risepoint is an education technology company that helps regional universities launch and grow online programs for modern learners. The Senior Healthcare Employer Marketing Manager will own the Healthcare Employer Marketing workstream within Risepoint's Healthcare Employer First strategy, translating employer insights and business priorities into integrated marketing plans that generate demand, strengthen pursuits, and support new partnerships. The role leads cross-functional execution across campaigns, content, events, sales enablement, research, and performance measurement to advance healthcare workforce solutions.

Responsibilities:

• Own the Healthcare Employer Marketing workstream, including annual and quarterly priorities, operating plans, performance measures, and execution against Healthcare Employer First business objectives
• Develop and independently manage the integrated employer go-to-market plan across targeted campaigns, field marketing, conferences and events, thought leadership, executive engagement, content, and sales enablement
• Determine employer marketing priorities and recommend allocation of resources based on employer research, field intelligence, pipeline needs, market opportunity, and Healthcare Employer First growth priorities
• Own the employer audience and messaging plans, defining priority decision-makers, workforce challenges, differentiated value propositions, proof points, and calls to action across employer segments and channels
• Establish and manage the operating rhythm for Healthcare Employer Marketing, including priorities, calendars, deliverables, cross-functional dependencies, performance reporting, and ongoing optimization
• Own marketing activation for priority healthcare employer pursuits, determining the research, messaging, content, executive engagement, campaign support, and follow-through needed to help advance agreed opportunities
• Set standards and governance for employer-facing content and sales enablement, ensuring teams have consistent, current, differentiated resources and determining when assets should be created, refreshed, scaled, or retired
• Lead development of employer-facing content across email campaigns, executive briefs, one pagers, pitch decks, proposals, case studies, ROI-focused leave behinds, needs assessments, thought leadership, web content, social media, webinars, and other channels that support demand generation and partnership development
• Own Healthcare Employer First conference and engagement marketing, establishing activation plans and coordinating messaging, presentations, collateral, lead capture, executive engagement, display assets, and post-event follow-through with Business Development, Brand, associations, and event partners
• Lead Healthcare Employer Research and Insights, synthesizing account intelligence, employer workforce priorities, market trends, competitive intelligence, stakeholder research, and field feedback into recommendations that shape go-to-market decisions, deal development, targeted messaging, and future solutions
• Partner with Healthcare Workforce Partnerships and Business Development leaders on priority employer opportunities, using marketing and employer insights to inform stakeholder plans, value propositions, differentiation, meeting objectives, and pathways to advance the partnership
• Lead cross-functional Healthcare Employer Marketing workstreams and pursuit-related marketing activation across Healthcare Solutions, Business Development, Product, Academic Strategy, Marketing, Brand, Finance, Legal, Operations, and other partners, establishing priorities, owners, timelines, decision points, and deliverables necessary to advance agreed business objectives
• Build and maintain the workstream's performance infrastructure, including dashboards, opportunity briefs, content calendars, decision logs, campaign reporting, meeting preparation resources, and other operating tools that create visibility, accountability, and momentum
• Translate complex healthcare workforce solutions, including nursing pathways, allied health and medical imaging programs, train-to-hire models, healthcare apprenticeships, tuition investment strategies, Skilltrade, OPEN, and future offerings, into clear and compelling employer-relevant positioning and messaging
• Measure and optimize workstream performance using employer engagement, qualified leads, pipeline influence, opportunity progression, content adoption, and partnership outcomes to inform future decisions and priorities
• Maintain a comprehensive and governed library of Healthcare Employer First research, source materials, employer-facing assets, presentations, proof points, and reusable resources so teams can easily access current, accurate, and on-message materials
• Exercise independent judgment within the Healthcare Employer Marketing workstream, proactively resolving execution issues, managing competing priorities, escalating material risks when appropriate, and ensuring reliable delivery against business priorities

Requirements:

• Bachelor's degree in Business, Marketing, Communications, Healthcare Administration, Strategy, Operations, or a related field
• Six or more years of experience in B2B marketing, content marketing, business development enablement, healthcare, workforce development, communications, operations, consulting, or a related field
• Exceptional writing, editing, and executive communication skills, with demonstrated ability to translate complex healthcare, workforce, product, and business concepts into compelling employer-facing content
• Experience independently owning a substantial B2B marketing, go-to-market, field marketing, employer engagement, or comparable business workstream with accountability for measurable outcomes
• Demonstrated ability to lead complex cross-functional workstreams, establish priorities and operating rhythms, make sound day-to-day decisions, and drive execution across matrixed teams without direct authority
• Strong research, analytical, and commercial judgment with the ability to translate market intelligence, employer needs, workforce trends, pipeline signals, and performance data into priorities, decisions, and practical recommendations
• Demonstrated ability to operate with a high degree of independence and ownership, manage competing priorities, exercise sound judgment, identify and resolve risks, and move work from planning through measurable execution
• advanced degree preferred
• Experience working with hospitals, health systems, healthcare employers, workforce leaders, HR leaders, clinical education leaders, or healthcare executive audiences
• Experience with healthcare workforce development, nursing, allied health, medical imaging, behavioral health, apprenticeships, train-to-hire models, employee education benefits, or talent pipeline solutions
• Experience developing content for conferences, executive events, email campaigns, social media, websites, webinars, thought leadership, and enterprise sales pursuits
• Experience partnering with Brand, Product, Marketing, Business Development, and senior leaders in a matrixed organization
• Experience maintaining content libraries, research repositories, campaign calendars, dashboards, or sales enablement systems in a distributed or remote environment