Search Engine Optimization Specialist

Relevant.ai is building a scientific measurement platform for AI search that helps brands measure and improve their visibility in AI-powered search. The Search Engine Optimization Specialist will own GEO and SEO programs for clients, diagnose and improve AI visibility, report results to client leadership, and translate recurring manual work into product specifications and recommendation-engine improvements.

Responsibilities:

• Own GEO programs end to end: baseline, diagnosis, fix, re-measure
• Work out why a brand isn't cited - which sources the engines lean on, who owns them, and the shortest path to displacing them
• Execute the mix: canonical fact pages, entity and schema work, third-party sources, digital PR for citations
• Handle the technical layer - GPTBot / ClaudeBot / PerplexityBot access, llms.txt, structured data, site architecture
• Run classic SEO alongside it. AI Overviews lean on pages that already rank
• Report to client leadership, including telling them when a drop is inside the margin and isn't real
• Be customer zero. Use the platform daily on live accounts and log every gap
• Turn recurring manual work into specs: the problem, the proposed behaviour, the metric it moves
• Shape the recommendation engine - which fixes we rank above others, and what "measured uplift" means for each
• Publish research with us. The category is being defined right now

Requirements:

• 4-7 years in SEO, owning outcomes rather than executing tasks
• Hands-on GEO work, or self-directed experimentation you can walk us through. The field is a couple of years old - how you think matters more than how long you've done it
• Real technical SEO depth: schema, crawl behaviour, log files, Search Console at API level
• Comfort with data. You can read a confidence interval, distrust a single data point, and design a before/after test that means something
• Clear writing. Client reports, feature specs and research all need it
• 4 hours of daily overlap with IST
• Set up to contract independently in the US
• Nice to have: B2B SaaS or MarTech · agency background · published SEO/GEO experiments · Python or SQL