Sales Development Representative (SDR) - USA/Canada-based

8020REI provides data analytics solutions for the real estate investment industry. The Sales Development Representative will build pipeline through outbound prospecting, cold calling, warm lead re-engagement, and qualification while optimizing nurturing processes. The role also partners with Account Executives, analyzes performance data, and develops sales playbooks to improve conversion rates.

Responsibilities:

• Cold Outbound Prospecting: Execute high-volume, strategic cold calling and multi-channel outreach to build net-new pipeline from scratch. Apply strong message discipline and ICP alignment to convert cold contacts into qualified opportunities
• Warm Lead Re-Engagement: Run targeted outreach strategies to re-engage warm leads (e.g., past demo requests, stalled deals, previously interested prospects) and generate a consistent pipeline of qualified opportunities
• Expert-Level Qualification: Go beyond the script to conduct in-depth discovery, referencing past interactions and prospect research to ensure alignment with our ideal customer profile and genuine buying intent
• Process Optimization & Playbook Development: Proactively identify opportunities to improve outbound and nurturing processes. Develop, refine, and document playbooks and outreach sequences for both cold and warm outreach
• Deal Support & Acceleration: Partner with Account Executives on follow-up for key deals and provide insights to help accelerate the sales cycle
• Data-Driven Strategy: Analyze outreach and campaign performance data to identify trends, provide strategic recommendations, and continually improve conversion rates across cold and warm pipelines

Requirements:

• 2+ years of experience in sales development, business development, or inside sales, with a proven track record of exceeding quota, particularly in outbound prospecting and cold calling
• Experience in the B2B SaaS industry is required
• Exceptional communication skills in English (C1, C2, or Native level required), with a demonstrated ability to engage and build rapport with senior-level prospects from a cold start
• Expert-level proficiency with CRM software (e.g., Salesforce, HubSpot) and sales engagement platforms (e.g., SalesLoft, Outreach)
• Highly motivated, goal-oriented, and resilient. You're a strategic thinker who views challenges as opportunities
• Strong organizational skills with attention to detail and the ability to manage competing priorities
• A Bachelor's degree in Business, Marketing, Communications, or a related field
• Proven experience in creating and refining sales playbooks for lead nurturing
• Formal or informal experience mentoring junior sales professionals
• Experience working with U.S clients