Growth Marketing Manager

Casechek is a healthcare technology company that automates workflows for vendor-supported surgical procedures and improves transparency in the implant supply chain. The Growth Marketing Manager will own demand generation, account-based marketing, integrated campaigns, funnel optimization, and marketing operations to generate qualified pipeline and revenue across procurement and payment solutions.

Responsibilities:

• Own the end-to-end demand generation strategy and execution, building and managing integrated campaigns that generate qualified pipeline and create opportunities for the Commercial team
• Drive pipeline acceleration programs that move opportunities through the funnel faster and improve conversion at each stage
• Design and run account-based marketing (ABM) programs against target accounts in partnership with Sales, orchestrating multi-channel plays that engage and convert priority hospitals and health systems
• Plan, build, and execute multi-channel campaigns, including webinars, events, email, paid, and content programs that drive measurable awareness and demand
• Own lead management, scoring, routing, and attribution, and maintain a reporting framework that ties campaigns to pipeline, opportunities, and marketing-influenced revenue
• Continuously analyze funnel performance, conversion rates, and return on marketing investment to inform where to invest next
• Manage the marketing automation platform and its integration with Salesforce to ensure clean data, reliable lead flow, and accurate reporting across the funnel
• Partner closely with Sales on shared pipeline goals, service-level agreements for lead follow-up, and feedback loops that keep targeting, messaging, and handoffs tight
• Collaborate with Product and Customer Success to align campaigns with launches, expansion motions, and the realities of customer needs in market

Requirements:

• Ability to balance strategic thinking with hands-on execution. You build the plan and can run the campaigns
• Analytical and outcome-driven; you instinctively tie marketing spend and activity back to pipeline and revenue
• Highly motivated and thrives in a fast-paced, start-up environment
• Proven ability to partner with Sales, Product, Customer Success, and Leadership to generate and accelerate pipeline
• Exceptional interpersonal skills to build strong relationships with customers, colleagues, and other stakeholders
• Fluent in the modern demand-gen stack.  Including CRM, marketing automation, attribution, and analytics. Need to be comfortable owning the numbers
• 5-8+ years of experience in B2B SaaS growth marketing, demand generation, or revenue marketing
• Demonstrated track record of generating qualified pipeline and marketing-influenced revenue in support of an enterprise sales organization
• Strong analytical and reporting skills, with comfort owning metrics such as qualified pipeline generated, opportunities created, conversion rates, campaign performance, and ROMI
• Hands-on expertise with CRM software and Marketing Automation (Salesforce and Pardot preferred), including lead management and attribution
• Ability to operate strategically while remaining highly hands-on as an individual contributor
• Comfortable with MS Excel (analyzing spreadsheets and charts) as well as Microsoft PowerPoint
• Bachelor's degree in Marketing, Business Administration or relevant field
• Healthcare industry experience, ideally in Healthcare Technology, Supply Chain, Revenue Cycle, Medical Devices, or Hospital Operations
• Experience in managing 1-3 direct reports is strongly preferred
• Experience in Healthcare strongly preferred: Healthcare Technology, Healthcare Supply Chain, Revenue Cycle, Medical Devices, or Hospital Operations
• MBA preferred