Product Marketing Manager

Casechek develops technology that automates workflows for vendor-supported surgical procedures and improves transparency in hospital implant supply chains and patient-care costs. The Product Marketing Manager will own solution positioning, messaging, value propositions, ROI narratives, commercialization plans, sales enablement, customer evidence, market intelligence, and competitive differentiation while partnering cross-functionally with Product, Sales, Customer Success, Marketing, and Leadership.

Responsibilities:

• Own the positioning and messaging architecture for Casechek's solutions, ensuring a consistent, differentiated narrative across the buyer journey
• Develop and maintain messaging guides and solution playbooks that define the features, benefits, and quantifiable value of our solutions, guiding the creation of all client-facing assets
• Build and continually sharpen buyer personas across the full hospital buying committee, and develop messaging tailored to each: Supply Chain leaders, Perioperative leaders, Finance executives, Revenue Cycle leaders, Value Analysis committees, and Hospital executives
• Map persona priorities and objections to the moments in the sales cycle where they matter most
• Create the value proposition and economic story for our solutions, grounded in real account outcomes around cost, revenue, and operational efficiency
• Develop ROI models, value assessments, and business cases that arm Sales and Customer Success to quantify impact and justify investment to executive buyers
• Develop and own go-to-market and commercialization plans for new and existing solutions, ensuring continued growth and clean handoffs across Product, Sales, and Customer Success
• Partner on solution packaging and pricing narrative so that what we sell is easy to understand and easy to buy
• Build the enablement toolkit that helps the Commercial team win: sales playbooks, competitive battlecards, objection-handling guides, discovery frameworks, demo narratives, and executive presentation content
• Partner with Sales and Product Management to ensure adequate tools, content, and training are in place to support client presentations, demos, pilots, and proof-of-concept engagements
• Turn customer outcomes into market-ready proof — case studies, reference stories, and quantified success narratives that recruit early adopters and accelerate new deals
• Partner with Customer Success to systematically capture evidence of value from pilots and live accounts
• Run Voice of the Customer programs — conducting and synthesizing interviews — to keep our positioning anchored in real buyer needs and buying preferences
• Stay ahead of industry trends, and design the primary and secondary research needed to inform solution and go-to-market decisions and identify new market opportunities
• Own competitive intelligence and translate it into clear differentiation — where we win, why, and how the field articulates it under pressure
• Contribute to business cases supporting new solution opportunities, and ensure market input is translated into clear requirements for Product Management and Development
• Serve as a trusted, cross-functional partner who keeps Leadership, Sales, Product, Customer Success, and Marketing aligned on the story we tell the market

Requirements:

• You balance strategic thinking with hands-on execution, equally comfortable shaping a positioning strategy and writing the deck that brings it to life
• You are a strong storyteller who can make a complex, multi-stakeholder solution feel obvious and urgent to a CFO, a perioperative director, and a value analysis committee alike
• You think commercially. You connect product capability to measurable business outcomes: cost avoided, revenue captured, hours returned to clinical teams
• You thrive in a fast-paced, start-up environment and are energized by ambiguity, white space, and building from a strong but unfinished foundation
• You lead through influence, earning trust and alignment across Leadership, Sales, Product, Customer Success, and Marketing without relying on positional authority
• You bring deep healthcare context, ideally in supply chain, the OR, implant management, revenue cycle, medical devices, or value analysis
• And you understand how hospitals actually buy
• You have exceptional interpersonal skills and build strong relationships with customers, colleagues, and stakeholders
• 5–7+ years of experience in solution marketing, product marketing, or a closely related commercial discipline
• Demonstrated ability to lead through influence and to work with — and present in front of — senior executives
• Proven ability to translate complex solutions into clear value propositions, ROI narratives, and executive-ready content
• Experience with CRM software and Marketing Automation
• Comfortable with MS Excel (analyzing spreadsheets and charts) and Microsoft PowerPoint
• Bachelor's degree in Marketing, Business Administration, or a relevant field
• Backgrounds in healthcare consulting, healthcare strategy, revenue cycle, healthcare supply chain, medical device commercialization, or healthcare operations are highly relevant and encouraged
• Experience in Healthcare Supply Chain strongly preferred
• along with experience in the OR, perioperative workflows, implant management, revenue cycle, medical devices, value analysis, or other relevant healthcare verticals
• Salesforce and Pardot preferred
• MBA preferred