Senior Marketing Manager, Customer Informatics – North America

QuidelOrtho is a world-leading in vitro diagnostics company focused on immunoassay, molecular testing, clinical chemistry, and transfusion medicine. The Senior Marketing Manager will shape and execute the North America commercialization strategy for the company’s customer informatics portfolio, including market development, sales enablement, product launches, and customer adoption. The role will also identify digital health opportunities and collaborate with global and cross-functional teams to accelerate growth.

Responsibilities:

• Lead development and execution of the North America marketing strategy for Informatics solutions aligned to global portfolio strategy and regional commercial priorities
• Translate global product strategies, positioning, and launch plans into North America-specific market development, segmentation, messaging, and sales enablement plans
• Evaluate digital health services and solutions that expand the current informatics product portfolio specific to the North American market
• Present business cases for investment in the digital health services and solutions space
• Lead launch planning and execution for Informatics and digital health products, features, and upgrades, including field readiness, training, customer targeting, and adoption tracking
• Develop a clear North America value proposition for Informatics solutions and digital health portfolio, including how they support lab efficiency, workflow optimization, data visibility, clinical decision-making, and customer retention
• Create high-impact sales tools, messaging, training materials, and customer-facing content to support commercial execution
• Partner cross-functionally with Sales, Service, Product Management, Marketing, Finance, and Operations to drive commercialization success
• Monitor Informatics portfolio performance including adoption, utilization, customer feedback, revenue contribution, and competitive positioning
• Collaborate with sales and service leadership to ensure field teams understand how to position Informatics as part of a broader QuidelOrtho value proposition
• Support development of customer reference sites, case studies, peer-to-peer programs, webinars, conference messaging, and thought leadership content
• Perform other work-related duties as assigned

Requirements:

• Bachelor's degree in Marketing, Business, Life Sciences, Healthcare, Informatics, or related field
• Typically requires a minimum of 10 years of related experience with a Bachelor's degree; or 8 years and a Master's degree; or a PhD with 5 years experience; or equivalent experience
• Experience commercializing products or solutions in a regulated healthcare or diagnostics environment
• Strong understanding of healthcare and laboratory customer workflows and market dynamics
• Demonstrated ability to develop marketing strategies, positioning, launch plans, segmentation, and sales enablement tools
• Strong communication, presentation, and analytical skills, with ability to translate complex technical capabilities into clear customer value
• Proven ability to influence cross-functional stakeholders in a matrixed organization
• Strong business acumen and ability to balance strategic thinking with hands-on execution
• This position is not currently eligible for visa sponsorship