Product Marketing Manager

Fundraise Up is a global fundraising platform that helps nonprofits make donating fast, seamless, and accessible. The Product Marketing Manager will own positioning, messaging, early access programs, launch strategies, competitive intelligence, and customer-facing narratives for either core markets or platform and core products.

Responsibilities:

• Run the Early Access Program for your focus area, coordinating with Sales and CS to identify and support customers and design partners on early releases
• Be an expert at capturing specific customer requirements from the field that Product Managers can incorporate into the roadmap
• Define and continuously evolve product positioning and messaging for your focus area, across relevant personas
• Transform complex product capabilities into clear, benefit-driven narratives, and build deep expertise in your product area
• Partner closely with Product, and with Engineering or Data Science where relevant, to determine product market fit, TAM, and opportunity cost of decisions
• Build and lead launch strategies for your focus area, in partnership with the Director
• Deliver content to GTM teams, including Demand Gen and RevOps, to drive awareness, adoption, and revenue impact
• Own product-vs-product and roadmap-vs-roadmap competitive intelligence for your focus area
• Act as an ambassador for your focus area at conferences, in web content, and in customer-facing material
• Contribute to packaging, licensing, and bundling strategy for your focus area
• At Fundraise Up, AI is a default tool, not an experimental one. We expect every team member to actively use AI in their day-to-day work, identify where AI can change the shape of problems in their function, and grow their fluency as the tools evolve

Requirements:

• 4+ years in B2B SaaS product marketing, owning end-to-end product positioning and launches
• Product depth strong enough to take a customer call in your product area without a solutions engineer in the room
• Strong writing and storytelling ability paired with a strategic mind
• Comfortable working cross-functionally in fast-moving, high-growth environments, and confident leading conversations with Product, Sales, and Executive teams
• Solid grasp of marketing funnels, sales cycles, and customer journeys
• Deeply curious, data-driven, and motivated by purpose-driven work
• Able to travel internationally without restriction. Roughly 25% travel to the US and Europe for conferences, offsites, and industry events; you must be able to obtain the necessary authorizations
• Experience in nonprofit tech, fintech, or growth-stage startups
• For Core Markets: vertical marketing experience, especially nonprofit, faith, education, or health and cause-area expertise
• For Platform & Core Products: technical product marketing experience with platform, API, data, or ML/AI products, and and comfort getting up to speed quickly with a mature, market-leading platform