Product Marketing Manager 2, Zenflow

Cook Medical is seeking a Product Marketing Manager 2 to develop and execute the go-to-market strategy for its newly launched Zenflow medical device supporting prostate health. The role focuses on commercialization, launch execution, buyer journey marketing, campaign management, and marketing and sales enablement through a third-party distribution partner, initially targeting healthcare professional audiences.

Responsibilities:

• Collaborate with senior specialty leadership to link and align priorities, projects, and plans within the specialty
• Influence specialty business strategy and direction, with a focus on commercialization and downstream execution for a newly launched MedSurg device supporting prostate health
• Align mid-term marketing strategy and annual marketing plans to drive business goals, brand strategy, and brand perception improvement
• Develop the go-to-market strategy in close collaboration with product management, sales, and global functions
• Serve as the primary marketing point of contact for the product's third-party distribution partner, managing their marketing and sales enablement and ensuring brand and compliance consistency across the relationship
• Develop value proposition, claims, and messaging in alignment with brand guidelines, tailored initially to HCP audiences
• Ensure successful execution of the product's launch, with patient/DTC marketing expected to expand in scope over time
• Understand and use customer personas and buyer journeys to develop marketing strategy and plans
• Review and approve campaign tactics and marketing materials, using a solid understanding of advertising and promotions compliance, including FDA promotional and MLR review standards
• Engage with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategy
• Establish objectives for campaigns and channels, including customer meetings and events
• Provide measurable input to marketing and specialty processes, systems, and operational plans
• Work independently to understand root causes for a variety of unique and difficult issues
• Manage large, complex marketing initiatives of strategic importance involving cross-functional teams
• Foster and maintain a workplace culture respectful and supportive of individual differences
• Work and interact effectively and professionally with and for others throughout various levels of the global organization
• Maintain company values, policies, and standards
• Have effective oral and written communication skills

Requirements:

• Bachelor's degree required in marketing or business
• 7-10 years of relevant experience in product marketing
• Experience in developing effective marketing strategies and plans that drive business goals
• Analytical and problem-solving skills with an operations mindset
• Experience working with sales and marketing teams
• Experience in brand management and product marketing
• Have effective oral and written communication skills
• Experience managing or marketing through a distribution or channel partner is strongly preferred
• Pharma marketing experience or medical device experience in a PMA (Premarket Approval) environment is preferred, along with FDA promotional compliance and MLR (Medical, Legal, Regulatory) review experience