Regional Sales & Marketing Manager

Primrose Retirement Communities is a senior living organization seeking a Regional Sales & Marketing Manager to lead, coach, and support sales teams across a portfolio of senior living communities. The role focuses on driving occupancy and revenue growth, analyzing market opportunities, developing sales strategies, and supporting marketing and business initiatives.

Responsibilities:

• Coach, mentor, and support community Sales Directors through regular calls, site visits, and follow-up
• Strengthen sales skills, accountability, and performance across assigned communities
• Provide onboarding, training, and ongoing development for sales team members
• Participate in hiring, coaching, and evaluating Sales Directors
• Help cultivate a sales-focused culture centered on customer service, results, and accountability
• Design, coordinate, and deliver company-wide sales and marketing training opportunities
• Partner with community and operational leaders to develop and execute effective sales strategies
• Analyze sales performance, conversion metrics, market trends, and competitive positioning
• Assist in developing annual sales plans, monthly goals, and performance benchmarks
• Monitor prospect and lead management systems to identify opportunities for growth
• Support community events, grand openings, and referral-building initiatives
• Build and maintain positive relationships with residents, families, referral partners, and prospective residents
• Collaborate with operational leadership to achieve company goals and growth objectives
• Assist with sales and marketing budgets, advertising strategies, and public relations efforts
• Conduct market research, secret shops, surveys, and other competitive analysis activities
• Participate in the development and launch of new services, programs, and promotions

Requirements:

• Five or more years of sales and marketing experience, preferably in senior living, healthcare, hospitality, or a related industry
• Proven experience leading, coaching, and developing high-performing sales teams
• Strong analytical, organizational, communication, and problem-solving skills
• Ability to manage multiple priorities and timelines in a fast-paced environment
• Self-motivated leader with a passion for growth, results, and team development
• Willingness and ability to travel up to 50% of the time
• Flexibility to work hours necessary to support community and business needs
• Must be able to move throughout community environments and perform activities including reaching, bending, stooping, carrying, pushing, and pulling
• Ability to lift up to 50 pounds using proper body mechanics and available equipment as needed
• Bachelor's degree in Marketing, Business, or a related field preferred, or equivalent experience