Division Marketing Manager (Senior Living)

Discovery Senior Living - Seaton supports senior living communities through marketing, operations, and occupancy-focused initiatives. The Division Marketing Manager develops and executes marketing strategies, analyzes performance and ROI, manages budgets and reporting, coordinates agencies and vendors, and collaborates cross-functionally to improve lead generation, lead quality, and occupancy growth.

Responsibilities:

• Support the development and execution of quarterly and annual marketing strategies that drive lead generation, occupancy growth, and measurable ROI across assigned communities
• Serve as a marketing resource for regional leadership, providing data-informed recommendations based on performance trends, market insights, and competitive intelligence
• Analyze marketing performance, lead quality, conversion metrics, channel effectiveness, and budget utilization to identify opportunities and support performance improvements
• Coordinate community marketing planning, forecasting, occupancy support initiatives, and performance reviews to help align marketing efforts with business objectives
• Track community marketing budgets, financial reporting, ROI analysis, investor requests, and marketing-related performance presentations
• Partner with corporate subject matter experts to address sales challenges, strengthen competitive positioning, and support occupancy goals with insights from regional sales leaders and operational teams
• Partner with STAT Marketing to coordinate the development, execution, and optimization of web, digital advertising, and integrated marketing campaigns designed to increase lead volume, improve lead quality, and support occupancy objectives
• Provide input on new creative assets, digital campaigns, websites, reputation management, public relations initiatives, and community marketing events
• Build and maintain an understanding of assigned markets, competitive landscapes, customer behavior, and local socioeconomic factors to inform marketing recommendations
• Support vendor and agency relationships by helping track performance expectations, evaluate results, and ensure alignment with business objectives
• Ensure compliance with Discovery Management Group community brand standards across all marketing initiatives
• Prioritize high-impact marketing initiatives while effectively managing reactive business needs and changing priorities
• Dedicate the majority of time to marketing planning, performance optimization, data analysis, and occupancy-focused marketing initiatives
• Deliver actionable recommendations that improve lead volume, lead quality, conversion performance, and marketing ROI
• Coordinate with agency, vendor, and internal resources to support execution and business outcomes
• Balance responsiveness to business needs with a disciplined focus on long-term growth objectives and measurable performance improvements
• Measure success by business impact, marketing performance outcomes, and effective execution support rather than volume of tasks completed or administrative activity levels
• Other duties as assigned

Requirements:

• Bachelor's degree in marketing, or other related area of specialty with five or more years of proven marketing experience
• Experience in a lead generation environment
• Minimum four years analysis and reporting experience
• Experience developing short and long-term marketing strategies with traditional and non-traditional marketing channels, and creating sales-driven messaging
• Ability to track, analyze and report on ROI data
• Experience with budget management, GL codes, P & L reports and forecasting
• Working knowledge of Customer Relationship Management software
• Ability to thrive in a high-pressure environment
• Innovative spirit, receptive to change and substantial organizational growth
• Strong communication skills with the ability to share insights and recommendations with internal teams, senior leadership, and investment partners
• Intense work ethic with a dedication to teamwork
• Strong attention to detail and deadlines
• Multitasking skills for handling multiple projects, cross-divisionally
• Critical thinking skills for identifying and addressing concerns
• Ability to build relationships and articulate ideas well
• Excellent grammar, editing and copywriting skills
• Above average communication skills
• Ability to calculate figures and amounts such as discounts, interest, commission's proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations
• Ability to articulate data and share insights with senior teams and investment partners; Ability to track, analyze and report data on ROI including Cost Per Leads, Cost Per Move-In, Cost Per Channel; Excellent writing, grammar, editing, and copywriting skills required. Ability to thrive and multi-task in a fast-paced, high-pressure environment
• The employee is regularly required to sit, talk or hear for extended periods of time
• The employee frequently is required to use hands or fingers to handle or feel and reach with hands and arms
• The employee is occasionally required to stand and walk for extended periods of time
• The employee must occasionally lift and/or move up to ten pounds
• Specific vision abilities required by this job include close vision, and ability to adjust focus
• The role requires approximately 10% to 20% travel
• The role follows a typical work schedule of 8:00 AM to 5:00 PM EST
• Preferred senior living, healthcare, real estate or agency experience
• This is a remote position with a preference for candidates located in the Northeastern United States, though candidates throughout the Eastern Time Zone will be considered