Senior Business Lead Development Analyst

Conduent delivers mission-critical services and solutions for Fortune 100 companies and governments through its dedicated associates. The Senior Business Lead Development Analyst identifies, develops, and qualifies new business opportunities through account research, market intelligence, prospect engagement, data analysis, and pipeline management. The role partners with sales and marketing leaders to develop outreach strategies, engage decision-makers, maintain Salesforce data, and improve business development performance.

Responsibilities:

• Identify and develop prospective clients through strategic account research, market intelligence, networking, and targeted outreach
• Research target companies, industries, decision-makers, business challenges, and market trends to identify potential opportunities and support account strategies
• Engage prospective clients to understand business needs, identify potential areas of opportunity, and assess alignment with our solutions and services
• Qualify leads based on established criteria, business fit, decision-making authority, potential opportunity, and readiness for sales engagement
• Develop targeted prospecting and outreach strategies in partnership with Client Partners, Sales Executives, and other commercial leaders
• Identify key stakeholders and decision-makers within target organizations and develop approaches for establishing meaningful connections
• Coordinate and facilitate introductions and meetings between qualified prospects and the appropriate sales leaders
• Maintain accurate and timely prospect, account, activity, and opportunity information within Salesforce
• Monitor lead progression and pipeline activity to identify trends, gaps, and opportunities for increased engagement
• Analyze lead generation and business development data to evaluate outreach effectiveness, conversion activity, and pipeline performance
• Develop reports, dashboards, and insights to support business development planning and leadership decision-making
• Monitor industry, market, and competitor trends to identify emerging opportunities and potential target accounts
• Partner with sales and marketing teams on targeted campaigns, account-based initiatives, events, and other lead-generation activities
• Support continuous improvement of lead development processes, qualification standards, reporting, and standard operating procedures
• Share market intelligence and prospect feedback with internal stakeholders to help refine targeting strategies and sales approaches
• Participate in business intelligence, pipeline, and sales strategy meetings and provide analysis and recommendations based on lead-development activity
• Manage multiple priorities and business development initiatives while maintaining a high level of organization, responsiveness, and follow-through

Requirements:

• Bring 5+ years of experience in business development, lead generation, sales development, account development, sales operations, or a related field
• Demonstrate experience researching and developing target accounts and identifying key business decision-makers
• Possess strong prospecting, lead qualification, and relationship-building skills
• Demonstrate the ability to translate market and account research into actionable business development strategies
• Communicate effectively with prospective clients, sales leaders, and cross-functional stakeholders
• Use data and business intelligence to identify trends, measure performance, and support decision-making
• Demonstrate experience working with CRM platforms
• Maintain accurate pipeline, prospect, and activity information and understand the importance of CRM data integrity
• Demonstrate strong analytical, organizational, and problem-solving skills
• Manage multiple priorities independently in a fast-paced, results-oriented environment
• Collaborate effectively with Client Partners, Sales Executives, Marketing, and other cross-functional teams
• Demonstrate proficiency with Microsoft Office Suite and Teams
• Show initiative, sound judgment, attention to detail, and a strong commitment to achieving business development goals
• or equivalent relevant experience
• Salesforce strongly preferred
• Bachelor's degree in Business, Marketing, Communications, or a related field preferred