Marketing Manager

EXODUS BIO is a biotechnology company advancing research and applications in extracellular vesicles, exosomes, lipid nanoparticles, viral vectors, and other biological nanoparticles. The Marketing Manager will plan, develop, and execute strategic US marketing programs, campaigns, content, product positioning, branding, channel activities, and performance initiatives for the company’s instrument and consumable portfolio.

Responsibilities:

• Development of integrated, multi-channel marketing strategies and programs for Exodus’s instrument and consumable portfolio by utilizing customer segmentation, competitive intelligence, market insights, industry trends, and tactical execution planning
• Develop and execute customer-centric marketing tactics aligned with each stage of the customer journey
• Oversee content creation across various formats, including case studies, blogs, emails, social media, videos and webinars to support customer needs and commercial objectives
• Build marketing collaterals and sales enablement tools
• Manage marketing communication efforts. Develop copy and creative content for multi-channel marketing campaigns, including web display, email and other digitally deployed content
• Support product positioning, messaging, value proposition development, and product launch activities for new and existing instrument and consumable offerings
• Support the GTM process by developing the marketing strategy for all channels and deploying content to optimize ROI
• Manage branding and ensuring that all marketing content aligns with brand guidelines
• Support the execution of the symposium, tradeshow and events
• Collaborate with internal stakeholders and engage with customers, key opinion leaders, researchers, and industry partners to support marketing initiatives and business objectives
• Work with digital marketing team member to define, monitor, analyze, and report marketing performance metrics, including engagement, lead generation, conversion rates, and ROI, conversion rates, and return on investment (ROI)
• Deploy and manage engaging marketing campaigns to achieve measurable goals for new and/or existing products of instruments and consumables
• Collaborate with advertising agencies and/ or the internal design team to development high-quality assets, including, but not limited to, creative and content for print and digital collateral, PR, social media, customer-facing presentations, tradeshow properties, and promotional materials
• Execute the co-marketing efforts with company’s business partners
• Manage marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investment
• Support scientific publication promotion, application notes, customer success stories, and thought leadership initiatives to strengthen market awareness and product adoption
• Provide marketing support to distributors, channel partners, strategic alliances, and other external business partners. Develop co-branded marketing materials and promotional campaigns
• Support business development efforts. Assist in onboarding and training channel partners

Requirements:

• Bachelor's degree (BS/BA) in Life Sciences required
• Minimum 4 years' experience in Life Sciences Marketing role, experience working with life science and biotech product marketing campaigns and content generation
• 5 years of experience in product marketing, marketing program management, or related commercial marketing roles within life sciences or biotechnology
• Experienced at marketing budget planning and management
• Excellent verbal and written communication skills; Excellent scientific communication and content

development skills

• Strong project management capabilities. Ability to work effectively across cross-functional teams
• Experience working with US KOLs, researchers, and scientific customers
• Strong presentation and cross-functional collaboration skills
• This position can be based remotely within the United States or in a hybrid arrangement
• advanced degree preferred
• Experience working with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or similar systems is preferred