Customer Marketing Manager (Contract-to-Hire)

Supplier.io provides supplier data and solutions that help enterprises improve procurement, compliance, sourcing, and supplier management. The Customer Marketing Manager will drive adoption, expansion, and retention among existing customers by translating product messaging into customer-facing communications, campaigns, and enablement programs. The role partners with Product Marketing, Customer Success, Sales, Demand Generation, and internal creative teams to execute and optimize customer marketing initiatives.

Responsibilities:

• Represent customer marketing in the release process: join product and product marketing planning early enough to shape how each launch lands with existing customers
• Translate the positioning and core messaging set by the Director of Product Marketing into customer-facing release communications, adapting tone, depth, and proof points for each segment and persona
• Own the practical, in-the-weeds messaging layer in partnership with product release notes, announcement copy, in-app prompts, and enablement one-pagers that make a new capability concrete
• Segment the installed base by product usage, entitlement, and persona, so every release reaches the customers it actually matters to
• Build the recurring "what's new and why it matters for you" narrative that keeps customers current on the capabilities available to them
• Originate expansion and cross-sell plays: use product usage, entitlement gaps, and account signals to identify where the next conversation is, then bring the idea forward with the segment and the message attached
• Partner with the demand generation team to turn those plays into campaigns. You bring the customer insight, targeting, and messaging; demand builds and runs the campaign and carries the upsell pipeline number
• Work with Customer Success and Sales to pressure-test which plays are real before they become campaigns
• Support renewal motions with value-realization assets: usage recaps, program results, and ROI framing that customers can take to their own stakeholders
• Surface adoption gaps and low-usage accounts back to Customer Success, Product, and Product Marketing, so they can be addressed before renewal
• Develop customer-facing collateral that supports adoption and expansion conversations in the field
• Drive customer email campaigns from strategy through results: define the audience and segmentation, write the copy, brief the email team who builds and deploys, then analyze performance and iterate
• Hold the installed-base communication calendar, so release communications, lifecycle campaigns, and demand-led expansion sends are sequenced rather than stacked on the same customers
• Drive the customer newsletter and product update cadence
• Brief and partner with the internal content, web, design, and email teams on adoption assets. You define the requirement and drive it to done; those teams own the build and their channels

Requirements:

• 5+ years in customer marketing, lifecycle marketing, or a closely related role
• B2B SaaS experience required
• Ability to write clear, customer-facing copy without heavy editing
• Comfortable managing multiple projects and stakeholders simultaneously
• Experience working lean: you build as much as you execute
• Familiarity with AI tools, marketing automation, and email platforms
• Candidates must meet in-country work authorization requirements
• Supplier diversity experience