Sr. Event Marketing Manager, Field Programming

Databricks is the Data and AI company, and they are seeking a Senior Event Marketing Manager to lead field initiatives and sales enablement for major events. The role focuses on delivering premium field experiences and ensuring strong alignment across teams to maximize business impact.

Responsibilities:

• Lead field initiatives and sales enablement for major events like the Data + AI Summit and World Tour
• Deliver premium field experiences, activating Sales colleagues, refining workflows, and strengthening cross-functional alignment to scale these programs and their business impact
• Define targeting frameworks with sales leadership, so the right customers, partners, and reps are prioritized for each program
• Create a simple, repeatable event playbook that is widely adopted, with strong participation in event campaigns and follow-up activities from sales, marketing, and partner teams
• Ensure attendee and customer experiences across field-focused programs are cohesive and premium from invitation through post-event follow-up
• Track event performance through agreed-upon dashboards and reports built in partnership with analytics and operations
• Ensure lead flow from events into sales systems is reliable and timely, with well-structured campaigns, lead routing, and MQL definitions
• Use incentive structures to drive meaningful field engagement with event motions
• Integrate cross-functional programs into a unified field event strategy

Requirements:

• Extensive experience leading complex B2B marketing events or event portfolios end-to-end, including ownership for business impact and not just execution
• Proven track record partnering closely with sales and field teams to design event strategies, plays, and enablement that drive measurable pipeline and revenue outcomes
• Strong program and project management skills, with the ability to coordinate multiple workstreams, agencies, and stakeholders while maintaining clarity on goals, budgets, and timelines
• Deep comfort working with CRM, marketing, and analytics tools to define targets, interpret event performance, and make data-informed recommendations about where to focus and how to improve
• Excellent communication and executive presence, with the ability to influence senior leaders, align cross-functional teams, and represent the event strategy and results clearly
• A metrics-driven, test-and-learn mindset, continually looking for ways to improve attendee experience, field engagement, and event ROI through experimentation and refinement
• Ability to operate both strategically and tactically: setting the overall field event vision and frameworks while also diving into the details needed to ensure world-class execution