Key Account Sales Manager - In-store Bakery

Cyril’s Foods is hiring a Key Account Sales Manager to develop, manage, and grow strategic relationships with in-store bakery accounts. The role focuses on driving distribution and product placement, executing promotions, and expanding market presence with regional and national operators.

Responsibilities:

• Develop and maintain strong relationships with retail and convenience store accounts, distributors, and brokers
• Drive product placement, distribution expansion, and shelf presence
• Collaborate with distributors to execute pricing, promotions, and programs
• Develop and manage broker relationships to support regional sales efforts
• Plan and execute sales strategies to achieve revenue and volume targets
• Negotiate pricing, promotions, and trade spend with retail partners
• Conduct store visits, audits, and market checks to ensure execution standards
• Provide product training and presentations to retail partners and distributors
• Monitor market trends, competitor activity, and customer feedback
• Identify new business opportunities and expand relationships with existing accounts
• Maintain accurate records of sales activities, forecasts, and account plans
• Partner with marketing and product development teams to share market insights
• Attend industry trade shows, retail meetings, and company events
• Perform other duties as assigned

Requirements:

• College diploma or equivalent combination of education and relevant experience
• Minimum of 5 years experience in selling to Category Managers of In-Store Bakeries
• Experience working with distributors and brokers
• Established relationships with in-store bakery category managers
• Strong communication, negotiation, and relationship-building skills
• Proven ability to manage large, multi-location operators with In-Store Bakeries
• Strategic thinker with strong analytical and problem-solving abilities
• Excellent time management and organizational skills
• Ability to work independently while collaborating cross-functionally
• Detail-oriented with the ability to manage multiple priorities
• Knowledge of retail operations, merchandising, and promotional planning
• Strong understanding of the in-store bakery marketplace
• Proficiency with Gmail and Google Workspace (Docs, Sheets, Drive, etc.)