Director, Product Management, Search Monetization

Yahoo is a global technology company whose Search team helps people find information, products, services, and inspiration across the web. Yahoo is seeking a Director of Product Management, Search Monetization, to lead monetization strategy and execution across traditional and AI-powered Search, optimizing sponsored search performance while developing new advertising formats and commercial experiences. The role partners with engineering, data science, analytics, design, business development, finance, and external advertising partners to improve revenue and user experience.

Responsibilities:

• Own the product vision, strategy, roadmap, and execution for monetization across Yahoo Search, spanning traditional search results pages and emerging AI-powered Search experiences
• Drive meaningful improvements in Search revenue and RPM while maintaining clear user experience guardrails and high standards for ad quality and relevance
• Optimize sponsored search across ad relevance, ranking, placement, density, presentation, query coverage, and other product and marketplace levers, including expanding monetizable query coverage where appropriate
• Define and build a scalable monetization model for Scout and other AI-powered Search experiences, inventing, prototyping, testing, and scaling new advertising formats and commercial experiences for generative, conversational, and agentic interactions
• Modernize Yahoo Search's approach to ad optimization, partnering with Engineering and Data Science on ranking systems, machine learning models, decisioning systems, experimentation capabilities, and supporting platform investments
• Develop a deep understanding of Search monetization performance, using statistical analysis, experimentation, marketplace data, and user behavior to diagnose opportunities and prioritize investments
• Design and interpret experiments in complex advertising marketplace environments, including situations where traditional experimentation is constrained by marketplace dynamics, partner systems, auction effects, or limited traffic
• Establish success metrics and measurement frameworks that balance revenue, RPM, advertiser value, ad relevance, engagement, query coverage, and user experience
• Partner closely with external advertising and technology partners, as well as Engineering, Data Science, Analytics, and Design, to identify opportunities, define requirements, troubleshoot performance, launch new experiences, and move products from concept through scaled launch
• Develop a strong understanding of advertiser needs, marketplace dynamics, competitive trends, and emerging advertising models, translating those insights into new product opportunities and clearly communicating strategy, performance, and tradeoffs to senior leaders

Requirements:

• 9+ years of Product Management or equivalent experience, including significant experience building and optimizing advertising or monetization products at scale
• 5+ years of direct experience with search advertising, sponsored search, or closely related performance advertising products, with a strong understanding of search intent, ad relevance, advertiser value, and user experience
• Demonstrated success improving scaled advertising or monetization products through optimization, experimentation, and data-driven decision making, with strong knowledge of ad ranking, relevance, placement, coverage, yield, and marketplace dynamics
• Experience working with programmatic advertising marketplaces, external ad platforms, advertising partners, or similar multi-party ecosystems
• Strong analytical and quantitative skills, including experience interpreting statistical analyses, marketplace data, large-scale product metrics, and experiments in environments where traditional A/B testing may have limitations
• Technical fluency sufficient to work deeply with engineers and data scientists on machine learning models, ranking and decisioning systems, experimentation frameworks, data pipelines, and system architecture
• Strong product judgment and user empathy, with demonstrated ability to balance monetization and consumer experience while translating ambiguous commercial opportunities into product concepts, hypotheses, experiments, and roadmaps
• Ability to operate as a highly autonomous, hands-on senior individual contributor, moving fluidly between strategy and detailed execution and communicating complex product, technical, and business tradeoffs to senior leaders and cross-functional partners
• Experience owning monetization for a large-scale consumer search, commerce, marketplace, or discovery product
• Experience building or optimizing advertising products powered by machine learning, relevance models, recommendation systems, auction systems, or marketplace technology
• Experience developing new advertising formats or monetization models, including for AI-powered, conversational, generative, recommendation, or agentic consumer experiences
• Experience working across multiple external advertising or technology partners where product performance depends on systems outside your direct ownership
• Familiarity with advertiser economics, auction dynamics, conversion measurement, attribution, and other components of the advertising ecosystem
• A track record of identifying non-obvious monetization opportunities and turning them into products that create meaningful value for users, advertisers, and the business, including using AI-assisted tools for analysis, ideation, prototyping, or product discovery