Sr. Director, Product Management, Consumer

Ethos is a life insurance technology company focused on making life insurance more accessible through a digital platform for consumers, agents, and carriers. The Senior Director of Product Management will lead the Consumer Product team, owning its strategy and execution while managing product managers and partnering with Engineering, Design, Data Science, Marketing, and other functions to improve the consumer insurance experience and drive business growth.

Responsibilities:

• Lead, mentor, and grow a team of product managers, fostering a culture of ownership, experimentation, and continuous improvement
• Set clear goals and development plans for direct reports; conduct regular performance reviews and provide ongoing coaching
• Partner with recruiting to grow the PM team as the business scales, identifying talent and building a strong hiring pipeline
• Create clarity and alignment across the team on priorities, roadmap, and success metrics
• Define and own the multi-year product vision and roadmap for the Consumer Product team, aligned to company strategy and growth objectives
• Translate business goals into clear product bets, sequenced for maximum impact and learnings
• Identify new market opportunities — including new insurance products such as Indexed Universal Life and Whole Life — and develop go-to-market strategies to capture them
• Stay ahead of consumer trends, competitive dynamics, and emerging technologies to inform the product strategy
• Own the end-to-end consumer experience, from top-of-funnel acquisition through purchase and onboarding, driving measurable improvements to conversion rates and user satisfaction
• Educate consumers on the need for Life Insurance and empower them to purchase the right type and level of coverage for their families
• Champion a culture of rapid experimentation: define hypotheses, design tests, and use results to drive product decisions with rigor and speed
• Remove friction from the application experience and identify opportunities to motivate users toward completion and coverage
• Ensure all consumer experiences are built on a foundation of accessibility, delight, and simplicity
• Serve as the senior product voice in cross-functional forums, influencing roadmap prioritization and resource allocation decisions
• Build strong working relationships with Engineering, Design, Data Science, Marketing, and Actuarial partners
• Communicate product strategy, progress, and results clearly to executive leadership and the broader organization
• Drive alignment on shared goals across product, engineering, and business teams to ensure cohesive execution

Requirements:

• 12+ years of experience as a product manager at a high-growth technology company, building consumer products at significant scale
• 5+ years of experience managing and developing product managers, with a track record of growing high-performing PM teams
• Exceptional ability to generate, test, and refine hypotheses using a blend of data, user insights, and market trends — ensuring product decisions are both innovative and impactful
• Strong analytical orientation with a focus on data-driven decision making; ability to measure success rigorously across a portfolio of bets
• Proficiency in self-serve analytics using tools like SQL and Amplitude; comfort partnering with data science for complex analysis
• Proven ability to transform strategic ideas into actionable roadmaps, rapid prototypes, and iterative, feedback-driven product improvements
• Demonstrated experience leading and scaling PM organizations, including hiring, onboarding, and developing talent
• Ability to operate effectively at multiple altitudes — from setting long-term vision to rolling up sleeves on execution when needed
• Exceptional communication and executive presence; ability to influence without authority across functions and levels
• Deep track record of solving hard customer problems and translating them into durable business growth
• Experience in fintech, insurtech, or other regulated consumer industries