Product Manager, Growth

Bobbie makes European-style organic infant formula manufactured end-to-end in the U.S., while advocating for feeding equity and improved systems around parenthood. The Product Manager will own growth initiatives across Bobbie’s end-to-end digital customer journey, leading experimentation, analyzing customer behavior, and partnering cross-functionally to improve acquisition, conversion, personalization, subscription, and retention.

Responsibilities:

• Own growth initiatives across the customer journey. Lead projects across acquisition, education, consideration, purchase, and subscription—turning opportunities into experiences that improve the customer journey and drive measurable growth
• Run the experimentation engine. Take tests from hypothesis through execution: identify opportunities, develop hypotheses, partner with Data, Design and Engineering, launch experiments, analyze results, and turn learnings into what comes next
• Turn customer behavior into action. Use data, research, session recordings, and customer feedback to understand where there is friction and prioritize improvements across the funnel
• Look around corners. Stay ahead of shifts in DTC, subscription commerce, AI, personalization, and digital discovery—translating emerging customer behaviors and capabilities into ideas worth exploring for Bobbie
• Build for what's next. Think beyond the immediate solution, identifying how the experiences and capabilities we build today can help Bobbie's DTC and subscription business continue to scale and evolve
• Be a true cross-functional partner. Work fluidly across Growth, Platform, Engineering, Design, Brand, Creative, Lifecycle, Customer Care, Operations, Regulatory, and Data to move work from idea to impact
• Share the "so what." Clearly communicate performance, experiment results, customer insights, and recommendations—what we learned, what it means, and what we should do next

Requirements:

• • Extensive experience in product management, digital product, ecommerce, or similarly hands-on roles, with a track record of shipping experiences that drove meaningful customer and business outcomes
• • Deep growth and experimentation experience. You understand ecommerce funnels and know how to turn customer problems into hypotheses, design thoughtful experiments, measure impact, and apply the learnings to what comes next
• • Strong analytical instincts. You're comfortable digging into CVR, AOV, funnel progression, checkout and subscription performance using tools like Google Analytics, Fullstory, or similar—and your instinct is to keep digging until you understand the "why."
• • Strong product and customer judgment. You start with the customer, think in problems rather than features, and know when something needs more research, when it should be tested, and when we should simply build it and move
• • Curiosity about what's next. You actively explore how AI, emerging technology, personalization, subscription commerce, SEO/AEO, and changing customer behaviors could create new opportunities—and can separate meaningful shifts from shiny objects
• • Exceptional cross-functional partnership. You build trust quickly, communicate clearly, and can move fluidly across Engineering, Design, Data, Brand, Creative, Lifecycle, Customer Care, and Marketing to move work forward
• • Comfort operating with speed and ambiguity. You're proactive, low-ego, and comfortable creating structure where it doesn't yet exist. You can move with urgency, stay close to the details, and still make space to think beyond what's directly in front of you
• • Technical and design fluency. You can work closely with Engineering and Design, understand constraints and tradeoffs, participate meaningfully in solution design, and get into the details when the work calls for it. Familiarity with tools like Figma, and Asana is a plus
• Bonus: Experience in CPG, subscription commerce, regulated categories, Shopify, or Recharge