Product Marketing Manager

Hearst Newspapers is a media organization seeking a Product Marketing Manager, Events to lead marketing for a portfolio of wellness, lifestyle, food, music, and community events in Austin. The role focuses on building brand awareness, increasing participation and merchandise sales, creating content and campaigns, and strengthening relationships with local communities and partners.

Responsibilities:

• You'll help tell the story of our events year-round through social media, video, email, digital campaigns and community activations
• You'll interview participants, capture content in the field, showcase event experiences and help audiences feel connected long before race day or event day arrives
• You'll develop marketing campaigns that drive registrations, ticket sales, attendance, merchandise purchases and repeat participation
• You'll understand who our audiences are, what motivates them and what inspires them to become lifelong fans
• You'll work closely with our Race Director, event producers, creative team and operations leaders. You'll attend planning meetings, community activations, training runs, sponsor events, merchandise launches and race-weekend activities
• You'll help launch products, create campaigns, build anticipation and turn our merchandise program into something audiences actively seek out
• You'll develop relationships with running clubs, fitness groups, creators, community organizations, local businesses and cultural influencers who help make Austin special

Requirements:

• 3+ years of marketing, audience development, events, experiential marketing, community engagement or related experience
• Strong social media and content creation skills
• Comfortable appearing on camera and interviewing participants
• Experience building campaigns that drive registrations, attendance, purchases or subscriptions
• Strong project management and organizational skills
• Ability to work evenings and weekends as events require
• Passion for live experiences and community-building
• You're a runner
• You've worked in sports, wellness, fitness, hospitality, festivals or live events
• You've helped launch merchandise programs
• You're already active in Austin's running, fitness or event communities
• You have video creation and storytelling experience