Content Marketing Manager

Omnicell Specialty Pharmacy Services is seeking a Senior Content Marketing Manager to shape brand storytelling and develop high-impact content for hospital solutions. The role leads multi-channel content creation, supports campaigns and product launches, strengthens brand voice, and collaborates with cross-functional teams to improve content effectiveness.

Responsibilities:

• Develop, write, and edit a wide range of content including: ebooks, whitepapers, case studies, blogs, social posts, video scripts, email campaigns, landing pages, digital ads, and more
• Craft compelling headlines, taglines, messaging frameworks, and calls-to-action that drive engagement and conversion
• Translate complex subject matter into simple, engaging, audience-first content
• Ensure consistency in tone, messaging, and narrative across all content and channels
• Bring a strong editorial lens to elevate clarity, quality, and creativity
• Contribute to the evolution of the brand voice by identifying opportunities to differentiate and strengthen storytelling
• Partner closely with Product Marketing and Demand Generation teams to develop campaign narratives and content strategies
• Support product launches with cohesive messaging and compelling content experiences
• Align content to buyer journeys and key personas to maximize impact
• Identify opportunities to repurpose and extend content across formats and channels
• Balance speed and quality to meet deadlines without compromising brand standards
• Leverage insights and performance data to continuously improve content effectiveness
• Work cross-functionally with Product Marketing, Field Marketing, Sales, Digital, Events, and Design teams
• Partner with external agencies, writers, and vendors to scale content development
• Contribute to broader communications including PR, corporate storytelling, and internal communications
• Ensure all content adheres to brand and style guidelines
• Apply strong proofreading and copyediting skills to deliver polished, high-quality work
• Uphold consistency and accuracy across all outputs

Requirements:

• 5+ years of experience in B2B content marketing
• Demonstrated expertise in both short-form and long-form content
• Strong writing, editing, and proofreading skills with mastery of grammar and style
• Experience supporting integrated marketing campaigns; ABM experience a plus
• Comfort working with cross-functional teams and external partners
• Occasional Travel Required
• Healthcare related experience
• B2B companies