Senior Manager, Revenue Marketing

Trulioo is a digital identity verification company that helps organizations onboard customers, optimize costs, and combat fraud worldwide. The Senior Manager, Revenue Marketing will own demand generation, account-based marketing, lifecycle marketing, events, funnel performance, and the development of an AI-enabled growth marketing team.

Responsibilities:

• Own demand generation and ABM strategy for net-new mid-market and enterprise acquisition, from channel selection through campaign execution
• Build and run lifecycle marketing that grows and retains existing accounts, partnering closely with customer success and sales on expansion
• Own funnel targets and funnel hygiene end to end, and build the day-to-day operating relationship with SDR leadership in the sales org, driving lead scoring, handoff, and account targeting
• Lead the events team and connect event programs directly to pipeline outcomes rather than running them apart from it
• Hire and structure the growth marketing team, designing the function rather than inheriting one already built
• Leverage AI and emerging technologies to improve productivity, streamline workflows, and identify opportunities for continuous improvement while ensuring the responsible, secure, and compliant use of AI tools
• Build and introduce shared AI-enabled workflows for testing, targeting, and campaign construction that the wider growth team adopts and improves over time, using real results to guide what gets refined next

Requirements:

• • Bachelor's degree in marketing, business, or a related field, or equivalent experience
• • 8+ years of experience in B2B SaaS demand generation, ABM, or growth marketing, with direct ownership of pipeline and revenue targets, not just campaign execution
• • Strong cross-functional operating skill, building trust and alignment with sales, customer success, RevOps, and finance without formal authority over every function you touch
• • Direct experience selling into mid-market and enterprise accounts, with comfort owning a full funnel spanning demand generation and lifecycle marketing together
• • Experience building a lean, AI-enabled team from a small base, including hiring and structuring a function rather than managing one that already exists
• • Experience with the following tools/technology: Marketo, at a power-user level capable of building and executing complex marketing automation workflows; Salesforce, with working fluency sufficient to direct the build and judge whether it's right; and SQL, a strong advantage for pulling and interpreting your own funnel data
• • Demonstrated ability to introduce AI-enabled workflows, tests, or targeting models that others on your team adopt and build on, not just personal AI use, with real results attached
• • Background in fintech, identity, compliance, or another regulated B2B category
• • Direct experience with an ABM platform such as Demandbase, 6sense, or a comparable tool
• • Experience with GTM engineering tools like Clay, or building no-code automations that connect CRM, enrichment, and outbound systems