Senior Product Marketing Manager

PUBG Studios develops global multiplayer video games, including the PUBG franchise and a new AAA shooter IP. The Senior Product Marketing Manager will own full-lifecycle product marketing, develop launch and live-service strategies, lead go-to-market partnerships and campaigns, manage agencies and creative vendors, and optimize performance using analytics and KPIs.

Responsibilities:

• Own, manage, and champion full-lifecycle product marketing campaigns from strategy through go-to-market and post-launch live operations, while driving alignment with key stakeholders
• Develop and execute comprehensive online and offline marketing strategies for the game's launch and ongoing live-service operations
• Collaborate with cross-functional and regional marketing teams to ensure tactical execution aligns with the marketing strategy and financial objectives of the product
• Design and operate platform-specific campaigns across all major platforms (PlayStation, Xbox, and PC)
• Execute across all go-to-market functions and opportunities, including consumer product integrations, channel marketing, and partner marketing
• Lead marketing collaboration with key platform holders (Sony, Microsoft, etc.) and internal teams including Development, PR, Community and others
• Drive influencer and creator partnerships, community events, esports, and seasonal content marketing
• Lead and manage relationships with external marketing agencies, media partners, and creative vendors to deliver high-quality campaigns on time and within budget
• Work with external agencies and internal creative partners to produce best-in-class marketing content, including key art, logos, video trailers, and social media assets
• Plan and deploy effective paid advertising campaigns across a range of scopes and objectives, in partnership with internal teams and external agencies
• Define, track, and optimize key performance indicators (KPIs) including traffic, reach, engagement, conversion, player acquisition cost, retention, and revenue
• Analyze campaign performance, player feedback, and market trends to derive actionable insights and continuously improve marketing efficiency
• Drive data-informed decision making through regular reporting, A/B testing, and post-campaign analysis

Requirements:

• 5+ years of video game marketing experience
• live-service multiplayer titles
• Deep understanding of the shooter, multiplayer, live-ops, and free-to-play games landscape
• Demonstrated success organizing and championing a marketing plan from strategy through go-to-market and post-launch live operations
• Direct experience working with and managing external marketing agencies (creative, media buying, performance, PR, or social)
• Experience leading cross-functional collaboration with internal teams and external partners including platform holders
• Strong project-management skills with the ability to run multiple projects across multiple teams in a fast-paced, dynamic environment
• Strong understanding of how to appeal to and engage both the endemic gaming audience and the mass-market consumer
• Ability to produce and evaluate creative work through the lens of good creative direction, product positioning, and marketing objectives
• Strong analytical skills, with the ability to translate complex data, player feedback, and performance metrics into clear strategic actions and business cases framed by KPIs and ROI
• Ability to set and meet expectations for timelines, budgets, and deliverables with quality and consistency
• Experience managing multi-million-dollar marketing budgets, including monthly expense tracking and forecasting
• a strong preference for live-service multiplayer titles