VP of Product Management

Claravine is hiring a VP of Product Management to lead Product Management and Product Design as the company grows from a single product to a multi-product platform with AI-driven capabilities. The role owns product strategy, commercial outcomes, adoption, customer discovery, and cross-functional execution, while building and scaling the integrated product organization.

Responsibilities:

• Own Claravine’s product strategy, and translate it into a prioritized roadmap for category creation that balances revenue enablement and innovation
• Lead Claravine’s move from a single product to a multi-product portfolio: balance big strategic bets against necessary enterprise needs, put investment where product value is actually created
• Hold the roadmap against Claravine’s core capability bets
• Surface tradeoffs, risks, and dependencies early; recommend a path, then execute decisively once a decision is made, including the hard calls: sunsetting products, changing leaders, and reversing bets that are not working, while bringing the organization along
• Execute the roadmap, ensuring capabilities ship as adopted customer workflows rather than isolated features
• Reconceive Claravine’s products around what AI makes possible, rather than adding AI features to existing workflows, and bring AI-native products to market
• Partner with Engineering to apply AI across the product development lifecycle, from discovery and specifications through design, build, and testing, to shorten cycle time and raise quality
• Own the product’s value model — the quantified cost of the customer’s current solutions
• Ensure every roadmap initiative carries a commercial hypothesis, and every new product or SKU launch carries a commercial plan with success criteria agreed upon with Sales and Marketing before launch
• Own new product and SKU launches in service of Claravine’s new-ARR growth targets; carry the revenue number for them, and keep adjusting packaging, pricing, positioning, feature set, and enablement until they convert, or make the call to stop
• Partner with the Chief Revenue Officer and the GTM team on pricing and packaging, enablement, and presale motions; be in the field with Sales, not briefing from a distance
• Be credible in front of enterprise buyers, including C-level marketing leaders at Fortune 500 companies; join deals, renewals, and expansions to sell the value of the solution, not to demo features
• Establish and run the product discovery lifecycle: how customer, win/loss, and market feedback gets collected, analyzed, and turned into roadmap decisions
• Partner with Customer Success to triage product-related customer challenges and close the loop
• Maintain working knowledge of buyer activities (planning, activation, measurement) and the surrounding ecosystem (DAMs, DSPs, CDPs, campaign activation platforms)
• Own product adoption and time-to-value as primary accountabilities, not just feature delivery
• Own product design end to end: standards, quality bar, and a measurable UX friction-reduction program
• Build product and design debt visibility the same way engineering tracks technical debt: known, prioritized, and deliberately traded off
• Deliver the product capabilities that enhance Claravine’s Creative Measurement
• Build a high-trust, low-ego partnership with our technology leader where product strategy and technical architecture meet: share accountability and wins, disagree productively, and refuse turf battles
• Operate the Product-to-Market and Customer Success-to-Product decision forums
• Run the Product Council, where the roadmap gets a commercial review with the customer voice at the table
• Write and hold the quality bar for product one-pagers, use cases, and specifications that let Engineering start building — be hands-on whenever needed
• Build and scale a lean, high-performing integrated Product Management and Design organization, operating in a startup environment; attract and keep A-players
• Establish role clarity, career paths, and succession depth across Product and Design
• Coach product managers and designers through the full product discovery lifecycle

Requirements:

• 10+ years of product management experience in B2B SaaS and enterprise workflows, including 5+ years leading product managers, with experience leading leaders
• Experience leading a multi-product portfolio, or taking a company from a single product to multiple products, including pricing strategy across the portfolio
• Domain experience in MarTech or enterprise marketing data: you have worked directly with brands and agencies, understand the challenges of marketing and Ad operations, content & creative production, and analytics teams, and know the approaches used to solve them
• A track record of building complex products that take multiple iterations to become great, in at least two organizations serving a growing enterprise customer base
• Demonstrable revenue attribution from products or SKUs you owned — not just shipped — including experience carrying a new-product or new-SKU revenue number and being measured on it. You can name the product, the revenue attributed to it, and what you changed when the first launch did not convert
• A track record of pricing and packaging partnership with GTM, of being in front of C-level enterprise buyers alongside Sales, and of launches that converted commercially
• A track record of high-trust, jointly owned partnerships with engineering leadership
• Direct management of designers, or a demonstrated deep working partnership with design leadership, with a track record of raising UX quality in measurable ways (adoption, time-to-value, friction metrics)
• A shipped, in-market product where AI is the core of a solution you personally conceived, not an added feature, tied to real, measured customer outcomes
• Hands-on experience applying AI across the product development lifecycle with Engineering, with measurable gains in speed or quality
• Examples of hard calls you made and landed, such as sunsetting a product, changing a leader, or reversing a bet, and how you brought the organization along
• A lean, high-performing product team you built, and the strong people you attracted and kept
• Strong written and verbal communication skills, with the ability to articulate product direction and build accountability across teams you don't directly own
• Hands-on AdOps expertise
• Proficiency with buyer activities (planning, activation, measurement) and the enterprise marketing platform ecosystem (DAMs, CMS, DSPs, DMPs, CDPs, campaign activation)