Senior Product Marketing Manager

Fundraise Up is a global fundraising platform that helps nonprofits make donating fast, seamless, and accessible. The company is seeking a Senior Product Marketing Manager to own go-to-market strategy and performance for new verticals, customer types, and geographies, driving measurable pipeline, revenue, and adoption outcomes. The role leads cross-functional collaboration across Product, Demand Generation, Sales, Customer Success, Content, and Partnerships.

Responsibilities:

• Own go-to-market strategy for new segments including defining audience, positioning, and success metrics, and taking that plan from validated opportunity to full execution in partnership with the Market Research PMM
• Set and own commercial targets for each segment with RevOps and Sales, pipeline influenced, closed-won revenue, adoption, and report results directly to executive leadership
• Run the GTM operating model end to end: milestones, owners, KPIs, and reporting cadence, keeping every launch aligned to company and marketing OKRs
• Partner with Content, Rev Marketing, and Marketing Management to turn segment positioning into campaigns, case studies, and enablement assets built for each audience
• Lead sales and CS enablement for new segments including messaging frameworks, playbooks, and talk tracks that give go-to-market teams real confidence in unfamiliar markets
• Identify partner-specific opportunities with the Partnerships team and fold them into the broader segment plan
• Drive senior-level alignment across Product, Sales, CS, and Marketing on priorities, timelines, and what winning looks like, and run quarterly GTM reviews that turn results into a clear call on scaling or cutting a segment
• At Fundraise Up, AI is a default tool, not an experimental one. We expect every team member to actively use AI in their day-to-day work, identify where AI can change the shape of problems in their function, and grow their fluency as the tools evolve

Requirements:

• 8-12+ years in Product Marketing, Go-to-Market Strategy, or Commercial Marketing within a high-growth B2B SaaS environment
• Proven success leading cross-functional GTM launches tied to pipeline and revenue outcomes
• Experience driving growth across multiple segments, whether by vertical, customer type, or geography
• Experience running integrated GTM across a range of channels, including Google Ads, LinkedIn, Meta, content, social, partnerships, and lifecycle
• Strong analytical mindset, with the ability to build and interpret data to measure adoption, pipeline impact, and ROI
• Deep collaboration experience with Product, Demand Gen, Sales, CS, and Content teams
• Executive-ready communication and presence, with the ability to influence senior stakeholders and shape decisions
• Operates with urgency, ownership, and strategic clarity in fast-paced environments
• Treat ambiguity as the starting point, not a blocker - you build the plan instead of waiting for one
• Take ownership of outcomes, not just deliverables, and hold yourself accountable to the number
• Move comfortably between spreadsheet and stakeholder conversation, translating data into a decision
• Give and take direct feedback without ego, because the segment's success matters more than being right
• Get energy from stitching together Product, Sales, CS, and Marketing into one coordinated motion
• Are honest about what isn't working and say so early, not after the quarter closes
• Want to shape how Fundraise Up expands into new markets, not just execute someone else's playbook
• Default to speed without cutting corners on rigor
• Prior experience in the nonprofit solutions space