Digital Marketing Manager

Slide is a modern, security-first Business Continuity and Disaster Recovery company built exclusively for Managed Service Providers. The Digital Marketing Manager owns the strategy, build, and daily execution of Slide's digital marketing engine, driving demand and moving prospects from first touch to booked demo across email, social, web, and paid channels. The role collaborates cross-functionally with Events & Community, Product, RevOps, Sales, and agency partners.

Responsibilities:

• Lifecycle & CRM Journeys: Own the prospect journeys that move leads from first touch to booked demo
• Campaign Execution: Run multi-channel campaigns across email, landing pages, and social for product launches, events, and competitive pushes
• Marketing Operations & Reporting: Keep the database clean, manage workflows and build the reports leadership uses to track lead source, funnel performance, and cost-per-demo
• Campaign Landing Pages: Build and launch campaign pages, and optimize conversion paths alongside our development partners
• Website Management: Own ongoing site updates in the CMS, from case studies and success stories to on-page SEO and metadata, bring in our development partners for the work that genuinely needs them
• Event & Webinar Promotion: Own promotion, registration, and follow-up for event pushes
• Social Publishing: Manage the organic LinkedIn calendar and amplify what performs

Requirements:

• 5+ years of professional digital marketing experience (SaaS, Channel, or MSP experience preferred)
• Proven track record in B2B environments
• Proven track record of independently building and launching multi-channel campaigns from start to finish
• Experience using data, funnel metrics, and database hygiene to drive business insights
• Experience updating website landing pages and conversion paths using a CMS
• Strong copywriting skills with the ability to write clear, direct marketing content
• Uses modern AI tools daily as a force multiplier, with a clear sense of where they add leverage and where they do not
• Self-motivated with a high bias for action and comfort building in a fast-paced environment
• Hands-on experience with HubSpot Marketing Hub strongly preferred
• SEO and AEO experience is a plus
• Experience in the cybersecurity space is a plus