Product Marketing Manager - Digital Advertising Platform

Blueprint is a technology solutions firm that connects strategy and execution across AI, cloud, data, product development, and emerging technology. The Product Marketing Manager will support marketing for a digital advertising platform by developing positioning, messaging, customer and competitive insights, go-to-market plans, product launches, enablement materials, and adoption strategies.

Responsibilities:

• Gather and synthesize advertiser, market, and competitive insights to identify customer needs, product opportunities, and potential adoption barriers
• Partner with Product Management and customer-facing teams to incorporate advertiser feedback into product and go-to-market planning
• Develop a strong understanding of the digital advertising ecosystem and relevant competitive offerings
• Develop clear positioning, value propositions, messaging, and proof points for advertising products and capabilities
• Translate technical product functionality into compelling advertiser benefits and use cases
• Create customer-facing and internal narratives that simplify complex advertising concepts
• Support go-to-market planning and execution for new products, features, pilots, and platform capabilities
• Partner across Product Management, Marketing, Sales, and other teams to support launch readiness and product adoption
• Develop launch materials, presentations, FAQs, messaging frameworks, and other supporting assets
• Develop enablement assets, including pitch decks, product overviews, training materials, and sales resources
• Support stakeholder education on product roadmaps, positioning, customer value, and key product changes
• Collaborate across teams and adapt to evolving platform priorities and business needs

Requirements:

• 5+ years of product marketing and/or go-to-market strategy experience
• experience developing positioning, messaging, value propositions, GTM strategies, or product launch plans
• 3+ years of digital advertising or ad tech experience
• an understanding of the digital advertising ecosystem, advertiser needs, products, and competitive landscape
• 3+ years of customer and market insights experience
• synthesizing customer feedback, market research, competitive intelligence, or performance signals into actionable recommendations
• Demonstrated experience with both inbound and outbound product marketing
• Ability to translate complex technical product capabilities into clear customer-facing value propositions and messaging
• Strong written and verbal communication skills
• Experience creating customer-facing, internal, sales, or enablement materials
• Ability to collaborate effectively with Product Management and cross-functional stakeholders
• Ability to operate independently and manage multiple priorities in a fast-moving environment
• Product marketing, product management, strategy, or related experience within digital advertising, ad tech, marketing technology, SaaS, or platform products
• Familiarity with advertiser workflows and concepts such as campaign performance, reporting, analytics, measurement, diagnostics, optimization, and media planning
• Experience partnering closely with Product Management, Sales, and Marketing
• Demonstrated ability to develop polished presentations, messaging frameworks, product narratives, and sales-enablement materials
• Experience supporting product launches, pilots, new features, or platform capabilities
• Experience with advertiser-facing diagnostics, reporting, planning, measurement, or insights products
• Ability to quickly ramp on technical products and adapt to changing priorities
• Experience with a comparable large-scale digital advertising platform is strongly preferred