Senior Marketing Manager

Ampd Energy is seeking a Senior Marketing Manager to scale its global marketing capability and support commercial growth. The role leads global marketing programs, account-based and demand-generation campaigns, digital presence, content, sales enablement, and AI-enabled marketing workflows.

Responsibilities:

• Develop and execute global marketing programs aligned with Ampd's commercial strategy and growth priorities
• Build and execute Account-Based Marketing programs targeting Ampd's highest-priority customers, prospects and strategic accounts
• Partner closely with regional Sales teams to develop demand-generation programs that create qualified opportunities and measurable pipeline
• Develop campaigns supporting new products, applications, geographic markets and strategic commercial initiatives
• Build and deploy AI agents and automated workflows that improve marketing and commercial effectiveness, speed and scalability
• Apply AI to market research, account intelligence, competitive monitoring, content development, personalization, lead qualification, campaign optimization and sales enablement
• Identify manual and repetitive Marketing and Commercial activities that can be improved or automated through AI
• Connect HubSpot, marketing platforms, data sources and AI tools to create scalable marketing workflows
• Own and continuously improve Ampd's digital presence, including website performance, SEO/SEM, AI-search visibility, digital campaigns and social channels
• Build a scalable content engine supporting customer education, thought leadership, demand generation and sales conversion
• Develop high-quality sales enablement materials including presentations, playbooks, case studies, application content and competitive positioning
• Translate Ampd's technical capabilities and customer applications into clear, compelling commercial value propositions
• Develop a structured approach to market and competitive intelligence and use AI-enabled tools to identify market trends, customer opportunities and competitive activity
• Work closely with Sales Operations to improve HubSpot utilization, lead management, marketing attribution and visibility across the customer journey
• Measure marketing-sourced and marketing-influenced pipeline, strategic account engagement, conversion, campaign performance and ROI
• Use data and customer insights to continuously improve marketing strategy, investment and execution
• Maintain a consistent global Ampd brand while enabling effective regional execution
• Work collaboratively across Commercial, Application Engineering, Product and other functions to support Ampd's continued global growth

Requirements:

• Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent relevant experience
• 7+ years of progressive B2B marketing experience
• Demonstrated success developing and executing Account-Based Marketing and demand-generation programs
• Strong understanding of complex, high-value B2B sales cycles and how Marketing contributes to pipeline and revenue growth
• Strong digital marketing experience, including website optimization, SEO/SEM, digital campaigns, social media and analytics
• Experience developing sales enablement, thought leadership and customer-facing content for technical products or solutions
• Strong experience with CRM and marketing automation platforms
• Hands-on professional experience applying generative AI within marketing or commercial environments
• Demonstrated experience building or implementing AI agents, automated workflows or multi-step AI-enabled processes
• Ability to identify opportunities where AI and automation can improve marketing productivity, customer engagement and commercial effectiveness
• Strong analytical skills with experience measuring marketing performance, pipeline contribution, conversion and ROI
• Excellent written and verbal communication skills with the ability to translate complex technical concepts into clear and compelling commercial messaging
• Strong project management skills and the ability to manage multiple priorities and stakeholders
• Self-motivated and able to operate with a high degree of autonomy in a fast-moving environment
• preferably within energy, clean technology, industrial technology, construction equipment, manufacturing or another complex technical industry
• HubSpot experience is strongly preferred
• Experience working across multiple geographic markets or supporting global growth is preferred