Lifecycle Marketing & Operations Manager

Consensus Cloud Solutions is seeking a Lifecycle Marketing & Operations Manager to lead customer lifecycle programs across products and customer segments. The role develops customer journeys and oversees segmentation, marketing automation, integrations, campaign infrastructure, measurement, and campaign execution staff to improve adoption, retention, lifetime value, and revenue.

Responsibilities:

• Develop and execute multichannel programs across web, email, social, call scripts, ads, and ctv including onboarding, adoption, retention, re-engagement, and upgrades
• Build, maintain, and optimize automated journeys and triggered communications using Salesforce Marketing Cloud Account Engagement, Conversica, and connected platforms
• Translate behavioral, transactional, and product-usage data into targeted audiences and personalized experiences using Marketing Cloud, PathFactory, WhatsFix, Data Cloud/Data 360, SQL, and dynamic content
• Support marketing integration requirements and workflow configuration across connected platforms. Work with technical partners on APIs, webhooks, field mappings, JSON payloads, identity resolution, and reliable system-to-system data flows
• Support vendors & platform management, audience refresh schedules, send-volume forecasts, and platform usage costs. Evaluate emerging Salesforce and AI capabilities for practical lifecycle applications
• Co-develop warm handoff workflows based on PLG signals, engagement, and intent. Work with stakeholders to establish SLAs and feedback loops with Sales, and equip reps with targeted collateral, sequence playbooks, and automated cadences
• Lead continuous experimentation across audiences, messaging, channels, and timing. Monitor retention, adoption, conversion, attribution, handoff performance, Sales adoption, and pipeline impact; deliver regular insights and recommendations to leadership
• Manage campaign execution staff supporting customer marketing and acquisition. Coordinate priorities with Marketing, Sales, RevOps, Product, Creative, Analytics, aCustomer Service, and external partners
• Perform other duties and responsibilities as required, assigned, or requested. Consensus reserves the right to add or change duties at any time

Requirements:

• 5+ years of experience in lifecycle marketing, CRM, or marketing operations, with demonstrated results in retention, engagement, or revenue growth
• Hands-on expertise in Salesforce Marketing Cloud or a comparable enterprise marketing automation platform, including journey orchestration, segmentation, personalization, and deliverability
• Strong analytical, communication, and project management skills, including A/B testing, dashboard reporting, and presenting actionable insights
• Bachelor's degree or equivalent practical experience
• Experience managing and coaching direct reports, leading cross-functional initiatives, and translating business strategy into technical requirements