Senior Product Manager, Community Building

Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. They are seeking a Senior Product Manager for their new Community product team to drive engagement and growth by developing product strategies and roadmaps. The role involves end-to-end ownership of features aimed at increasing user engagement and organic acquisition.

Responsibilities:

• Define and drive the Community product roadmap, with a relentless focus on engagement loops, viral growth, and network effects that spread Acorns organically across the country
• Own the metrics that matter - DAU, sharing behavior, referral rates, retention, habit formation - and be accountable for moving them
• Build a rigorous experimentation practice from scratch: define hypotheses, instrument correctly, learn fast, and scale what works
• Turn customer insights, competitive signals, and data into a prioritized backlog of high-confidence bets that the team can move on immediately
• Communicate clearly to partnering teams and be the connective tissue between the Community team and the broader Acorns organization

Requirements:

• Owned growth or engagement products at a social, gaming, or high-growth consumer company and can point to specific features that moved DAU, retention, or viral coefficients
• Worked with k-factor, referral loops, engagement mechanics, or social graph features at a practitioner level
• Run A/B experiments end-to-end: defined the hypothesis, instrumented the test, read the results, and made the call
• Written SQL to pull your own data rather than waiting on an analyst
• Shipped a product or feature from ambiguous brief to live in market on a small team with limited resources
• Made a case to leadership for a bet that wasn't obvious, and been right