Senior Product Marketing Manager

YipitData is a market research and alternative data analytics company serving institutional investors. The Senior Product Marketing Manager will own positioning and go-to-market strategy for AI and big data products serving public investors, lead launches, and enable commercial teams. The role will also develop customer segmentation, competitive intelligence, pricing and packaging, sales enablement, and GTM performance metrics.

Responsibilities:

• Own product positioning and go-to-market strategy for a new generation of AI and big data products, shaping how investors understand and adopt data feeds, the Investor Portal and AI-powered solutions like agents and MCPs
• Define ideal customer profiles (ICPs) and tailoring messaging to different investor segments (e.g., hedge funds vs. long-onlys)
• Partner with Product, Revenue, and Insights teams to influence roadmap decisions based on market demand and customer insights
• Lead competitive intelligence across both traditional data providers and emerging AI platforms to define clear differentiation
• Collaborate on pricing and packaging across a multi-product platform spanning data, software, and AI
• Develop and scale high-impact sales enablement and marketing assets that help commercial teams communicate complex products with clarity
• Establish and tracking success metrics for GTM efforts (e.g., adoption, pipeline impact, win rates) and iterating based on performance

Requirements:

• 5+ years of experience in product marketing or a related role, ideally working on B2B, data, or AI-driven products
• Strong ability to translate complex, technical capabilities into compelling narratives
• Interest in or experience with AI and data products, with excitement for shaping how they are adopted in high-stakes investor workflows
• Comfort operating in fast-moving, ambiguous environments where the playbook is still being written
• Experience working closely with product teams and influencing decisions early, not just at launch
• Ability to operate both strategically and tactically, with ownership over outcomes end-to-end
• Strong written and verbal communication skills
• Have experience working with hedge funds, asset managers, or financial data products
• Have a background in finance, investing, or data-driven research
• Have built or scaled product marketing in a B2B or data-driven environment
• Are familiar with frameworks like positioning, ICP development, or Jobs-to-Be-Done
• This role may be performed fully remotely within the United States
• Please note that for this position, we are not able to consider candidates who currently or in the future will require visa sponsorship
• MBA or MS in Marketing